AbhiBus Extends Partnership with Mahesh Babu for Ninth Year
sAbhiBus, owned by ixigo, has extended its long-standing partnership with Mahesh Babu, which began in 2016, making it one of the longest-running brand-celebrity collaborations in India’s mobility sector.
Since their initial association, Mahesh Babu and AbhiBus have collaborated on several successful campaigns, including in-transit advertisements and homecoming-themed content. With the renewed partnership, the two will continue to work together on a new campaign set to launch this summer. The ongoing collaboration further strengthens AbhiBus’s brand presence and appeals to a wide audience across India, especially in the southern regions where Mahesh Babu holds a massive fan following.
01 · A Legacy of Trust and Success
Rohit Sharma, the COO of AbhiBuss, shared his thoughts on the partnership, stating, “Mahesh Babu has been more than just a brand ambassador – he has been a fellow traveller on our journey of growth. From 2016 to 2025, his association has helped us create deeper connections with audiences in the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
AbhiBus has grown significantly, with Mahesh Babu’s partnership playing a key role in building its brand identity and promoting customer satisfaction through hassle-free, comfortable, and safe travel experiences.
Mahesh Babu’s Personal Connection to AbhiBus
Mahesh Babu, in his statement about the extended partnership, mentioned how his journey with AbhiBus has always felt personal. He shared, “For me, it’s not just about reaching a destination; it’s about a smoother, safer, and more dependable ride. With AbhiAssured’s hassle-free promise and the comfort of new buses, every detail is designed for the traveler. That’s what makes this partnership special—AbhiBus ensures you travel comfortably.”
Mahesh Babu’s commitment to the brand is evident in his words, reflecting the values of AbhiBus that focus on passenger comfort, trust, and reliability. His ongoing involvement in the brand’s campaigns has helped establish AbhiBus as a household name in India’s travel industry.
Looking Ahead
AbhiBus and Mahesh Babu continue their ninth-year partnership, aiming to bring new energy to the mobility space. The upcoming campaign will enhance the customer experience and solidify AbhiBuss as a leader in hassle-free, comfortable travel solutions.
This long-standing collaboration underscores the power of celebrity endorsements in building brand trust, especially in the highly competitive transportation sector. With Mahesh Babu’s support, AbhiBus is set to strengthen its bond with travelers and expand its reach in India.
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