SG Sportswear Before the World Believed You Believed Dhruv Jurel AW26 campaign cover

SG’s ‘Before the World Believed, You Believed’ — Dhruv Jurel Fronts AW26 Belief Play

~ Sanspareils Greenlands puts the Indian keeper’s unseen grind at the centre of its Autumn Winter ’26 sportswear film an...

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Britannia Bourbon Bombay Sweet Shop Bourbon Chocolate Modak Ganesh Chaturthi campaign cover

Britannia Bourbon’s Chocolate Modak Returns — Bombay Sweet Shop Makes Festive ₹450 Again

~ Britannia Bourbon and Bombay Sweet Shop bring back the limited-edition Bourbon Chocolate Modak at ₹450 till 27 Septemb...

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Pulse Candy Pulse Se Arpan Bappa Ko Samarpan Ganesh Mahotsav campaign cover

Pulse Candy’s “Pulse Se Arpan” — Mushak Carries Digital Offerings to Bappa

~ DS Group’s Pulse Candy marks its fifth Maharashtra Ganesh Mahotsav with a Mushak-led digital Arpan play across six cit...

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Signify EcoLink BLDC fans Lalbaugcha Raja Ganesh Chaturthi cover

Signify’s EcoLink Cools Lalbaugcha Raja — BLDC Fans Meet Bappa’s Queue

~ Signify installs EcoLink high-airflow BLDC fans across pandal and queue zones at Mumbai’s iconic Ganeshotsav — up to 5...

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Excitel AagmanApnoKa Ganesh Chaturthi broadband campaign cover

Excitel’s #AagmanApnoKa — Ganesh Chaturthi Puts Broadband Inside the Puja

~ India’s No. 4 FTTH brand turns Bappa’s arrival into an AI-led story of video-call puja — tagline: Har Connection, Apno...

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Philips Airfryer Matlab Philips campaign Sushmita Sen Versuni cover

Philips ‘Airfryer Matlab Philips’ — Sushmita Sen Makes the Category Choice Instinctive

~ Versuni India puts Sushmita Sen alongside Chef Ranveer Brar as Philips doubles down on airfryer category ownership ahe...

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Stable Money Badhte Jao FD campaign railway crossing cover

Stable Money’s Badhte Jao — FD Gets a Cultural Campaign Built on Growth

~ National musical film shot in Sambhar, Rajasthan turns the fixed deposit into a person who keeps growing — on TV, digi...

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Shipra Nangia exits Publicis Groupe Braided Story culture-first agency

Shipra Nangia Exits Publicis — Braided Story Bets on Culture-First Creator Content

~ After six years at Publicis Groupe India, the content partnerships veteran launches an independent culture-first brand...

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Dettol Banega Swasth India Ladakh school hygiene programme cover

Dettol Banega Swasth India Hits Ladakh — School Hygiene Goes High-Altitude

~ Reckitt’s flagship Banega Swasth India programme lands in Leh with Jagran Pehel, Sesame Workshop tools, and a five-pil...

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BMW India Ranveer Singh 7 Series brand ambassador campaign cover

BMW India Names Ranveer Singh Brand Ambassador — New 7 Series From ₹1.95 Cr

~ Ultimate Showman unveils petrol-to-i7 M70 flagship range in New Delhi — bookings open, deliveries from October ~...

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Slikk rebrand fashion discovery app campaign cover

Slikk Rebrands Beyond 60 Minutes — Discovery Becomes the Fashion Pitch

~ Bengaluru fashion quick-commerce flips from pure speed to discovery: new black-led identity, redesigned app, and a bra...

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Peep Beauty Triptii Dimri Made You Look campaign cover

Peep Beauty Taps Triptii Dimri as Investor — ‘Made You Look’ Puts Indian Eyes Centre Stage

~ India’s first eye beauty brand brings Triptii Dimri in as investor and co-creator, then launches ‘Made You Look’ to se...

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