Saturday, 10 October 2026
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The brands making news, and the moves behind them

Instamart’s Rinku Singh Jabda Moment — 4.5M Views and a Sold-Out Cover Gag
Advertising19 Sep

Instamart’s Rinku Singh Jabda Moment — 4.5M Views and a Sold-Out Cover Gag

Instamart turns Rinku Singh’s jawline meme and an iPhone dare into a multi-platform jabda joke — 4.5M X views, 10M on Instagram ~ Mumbai, September 2026:…

House of McDowell’s Soda’s ‘Yaari Ki Nayi Vibe’ — Kartik Aaryan Twists Friendship Anew
Advertising19 Sep

House of McDowell’s Soda’s ‘Yaari Ki Nayi Vibe’ — Kartik Aaryan Twists Friendship Anew

House of McDowell’s Soda refreshes yaari with Kartik Aaryan — spontaneity, a redesigned can, and a reimagined “Aao Twist Karein” ~ Mumbai, September 2026: House of…

Lava Virat’s ‘Shaq Hatao, Lava Uthao’ — Krea8 and Flipkart Sell Out Day One
Advertising19 Sep

Lava Virat’s ‘Shaq Hatao, Lava Uthao’ — Krea8 and Flipkart Sell Out Day One

Krea8 turns Lava brand hesitation into the launch line — and Lava Virat sells out its Flipkart stock on day one ~ Mumbai, September 2026: Independent…

Porter’s Jugaad Roast — Colloquial’s 28 Films Across Four Languages
Advertising16 Sep

Porter’s Jugaad Roast — Colloquial’s 28 Films Across Four Languages

Porter and Colloquial turn everyday logistics jugaad into a punchline — 28 films in Hindi, Tamil, Telugu and Malayalam for business owners still moving goods the…

Jio × Canva Puts Pro Design on MyJio — Up to 12 Months Free
Advertising16 Sep

Jio × Canva Puts Pro Design on MyJio — Up to 12 Months Free

Jio and Canva put up to 12 months of Canva Pro / Pro Lite — worth up to ₹4,000 — a tap away on MyJio, with…

BookMyShow Live’s ‘All You Need Is…’ — Mumbai Finishes the Lollapalooza Sentence
Advertising16 Sep

BookMyShow Live’s ‘All You Need Is…’ — Mumbai Finishes the Lollapalooza Sentence

BookMyShow Live turns Lollapalooza India 2027’s fifth edition into a city-wide unfinished sentence — H&M, Budweiser 0.0, Fastrack and more complete “All You Need Is…” across…

Welspun QuikDry Turns City Buses Into Towel Textures — One Problem, Three Monsoons
Advertising16 Sep

Welspun QuikDry Turns City Buses Into Towel Textures — One Problem, Three Monsoons

Welspun Living scales QuikDry terry texture onto buses and hoardings across Delhi, Mumbai and Bengaluru — monsoon messaging rewritten city by city ~ Mumbai, September 2026:…

Borosil × V-Mart ‘Swaad Se Taaj Tak’ — Chef Harpal Turns Kolkata Store Into a Cook-Off
Advertising16 Sep

Borosil × V-Mart ‘Swaad Se Taaj Tak’ — Chef Harpal Turns Kolkata Store Into a Cook-Off

Borosil takes cookware off the shelf and into a live V-Mart kitchen — Chef Harpal Singh Sokhi judges home cooks at Kolkata-Esplanade ~ Kolkata, September 2026:…

Meta One Lands in India — Instagram, WhatsApp, Facebook Plus From ₹79
Advertising16 Sep

Meta One Lands in India — Instagram, WhatsApp, Facebook Plus From ₹79

Meta One goes live in India with single-app Plus plans from ₹79 and bundles that stack AI usage on Instagram, Facebook, WhatsApp and Meta AI —…

Flipkart’s BBD Ad Goes Nearly 5 Minutes — Rohit, Jackie, CID’s Abhijeet in Leo’s Celeb Loop
Advertising16 Sep

Flipkart’s BBD Ad Goes Nearly 5 Minutes — Rohit, Jackie, CID’s Abhijeet in Leo’s Celeb Loop

Flipkart’s Big Billion Days film stretches nearly five minutes — Rohit Sharma, Jackie Shroff, CID’s Aditya Srivastava, Samay Raina and more in Leo’s looped mashup built…

Paragon’s Pujo Film — Bamboo Pandal Builder, Not the Spectacle
Advertising16 Sep

Paragon’s Pujo Film — Bamboo Pandal Builder, Not the Spectacle

Paragon Footwear’s Turmeriq-crafted Durga Pujo film follows the man who lays the bamboo foundation — and the daughter who sees what others miss ~ Kolkata, September…

Prefr’s ‘Wish karo. Prefr karo.’ — Mushak Listens to Plans, Not Just Wishes
Advertising16 Sep

Prefr’s ‘Wish karo. Prefr karo.’ — Mushak Listens to Plans, Not Just Wishes

Prefr turns the festive Mushak whisper into an 11-day Mushak Loan push — plans, not just wishes, across Mumbai, Navi Mumbai, Thane and Hyderabad ~ Mumbai…