~ HUL’s Horlicks enters adult protein with 24g fermented yeast protein sachets — selling everyday strength, not gym cult...
~ Bacardi expands India’s RTD leader with an 8% ABV line — Guava Chilli, Lime & Lager, Grapefruit Yuzu — landing in ...
~ At Global Fintech Fest, BharatPe pairs a Credit Line on UPI with a Rohit Sharma campaign that sells pay-now, settle-la...
~ Tasty Bite’s Cheffin’ puts ready noodles, real sauces and crunchy toppings in one kit — and backs the launch with four...
~ Home brand banks on the guest who flips the bowl — festive hosting pride when design details get noticed ~Mumb...
~ Tanishq’s bridal brand puts Wedding Signatures inside Shoojit Sircar films and Joseph Radhik’s Jaipur frames — jewelle...
~ TBWA\Lintas and Josuka’s AI street films sell full-claimed capacity for feature-hungry 100–125cc bikes ~Mumbai...
~ Actor goes beyond face-of-the-brand to co-found a unisex functional line built for Indian heat, humidity and hard wate...
~ Max India senior-care brand puts the national award-winning actor on a digital push that reframes the most fragile wee...
~ Premium bath fittings brand signs the actor as ambassador and rolls a digital film that settles the style-vs-value fig...
~ Master Brand Launch takes Cephyr and the new promise onto billboards, buses and airports in Mumbai, Bengaluru, Chennai...
~ Zydus Wellness moves the classic Complan Boy from ad character to a 15-year-old India debutant — with ‘Thoda Plan, Tho...