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ixigo’s ‘Don’t Follow the Herd’ — TARA Turns Sheep Tourism Into Personal Travel
ixigo’s new film puts sheep-headed holidaymakers on a packed beach, then lets AI travel assistant TARA pull one traveller out of the crowd into a quieter…
Shaya by CaratLane’s ‘Stories Written in Silver’ — Shreya Ghoshal Gives Silver a New Voice
Shaya by CaratLane marks its eighth birthday by naming Shreya Ghoshal brand ambassador and launching ‘Stories Written in Silver’ — positioning 925 silver as everyday style,…
Vadilal × Parle’s Hide & Seek Ice Cream — ‘Jodi Aisi Ki Nazar Na Lage’ Takes Cookies to the Freezer
Vadilal and Parle Products license Hide & Seek into ice cream — a nationwide ‘Jodi Aisi Ki Nazar Na Lage’ push that puts cookie crunch in…
Nykaa’s ‘New At Nykaa’ — Rakhi Sawant Turns Warehouse Heist Into Beauty Discovery
Nykaa rolls ‘New At Nykaa’ with Rakhi Sawant — a playful warehouse heist that turns early access to new beauty launches into entertainment-led discovery.
Flipkart’s ‘Are You Really Gen Z?’ — McCann Turns CAPTCHA Into a BBD Fashion Gate
Flipkart and McCann India launch ‘Are You Really Gen Z?’ — a humour-led culture test and three-step CAPTCHA microsite that unlocks exclusive Big Billion Days fashion…
Sony Sports’ ‘India Ki Sabse Badi Party’ — Pankaj Tripathi Invites the Country to Brazil Night
Sony Pictures Networks India rolls ‘India Ki Sabse Badi Party’ with Pankaj Tripathi — a 65-second multilingual film, fan editions and football tuition shorts ahead of…
Stayfree’s Daughter’s Day Push — #BetaStayfreeLeAana Puts Sons in the Peer Circle
Stayfree’s latest #BetaStayfreeLeAana film for Daughter’s Day turns gully cricket teasing into peer-led period empathy — Team WPP keeps sons in the taboos conversation.
Chitale Bandhu’s ‘Sacchai Bhi, Acchai Bhi’ — Sachin Tendulkar Backs Bakarwadi Truths Across 50,000 Outlets
Chitale Bandhu drops a three-film ‘Sacchai Bhi, Acchai Bhi’ push with global ambassador Sachin Tendulkar — palm-oil-free Bakarwadi & Chivda, cashew-led Kaju Katli, and a 50,000+…
Rungta Steel’s Writers’ Room — SRK, Alia & Ranbir Pitch TMT, Dance Wins
Rungta Steel’s latest TMT TVC drops Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor into a brand-room roast — Don, Rockstar and Jigra pitches lose to…
Myntra’s BFF Push — Alia & Ranbir Spiral Everyday Excuses Into Festive Carts
Myntra unveils its Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor — humour-led films turn OTPs, scrunchies and sneezes into reasons to shop ahead…
Interbrand × JSW Ampstar — ‘An All-In Partner for the Bold’ Brands India’s EV Commercial Play
Interbrand shapes brand strategy, positioning and identity for JSW Greentech’s Ampstar — electric buses and trucks built for Indian conditions, with a greenfield plant in Chhatrapati…
Hero Destini’s First PDOOH — DGTOOHL’s ‘Dragon’s Test’ Hits Four Cities
Hero MotoCorp’s first programmatic DOOH for Destini — DGTOOHL’s ‘Dragon’s Test’ anamorphic dragon tests the scooter across Delhi, Mumbai, Bengaluru and Chennai via Google DV360.