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Brands

The brands making news, and the moves behind them

Sony Sports’ ‘India Ki Sabse Badi Party’ — Pankaj Tripathi Invites the Country to Brazil Night
Advertising26 Sep

Sony Sports’ ‘India Ki Sabse Badi Party’ — Pankaj Tripathi Invites the Country to Brazil Night

Sony Pictures Networks India rolls ‘India Ki Sabse Badi Party’ with Pankaj Tripathi — a 65-second multilingual film, fan editions and football tuition shorts ahead of…

Stayfree’s Daughter’s Day Push — #BetaStayfreeLeAana Puts Sons in the Peer Circle
Advertising26 Sep

Stayfree’s Daughter’s Day Push — #BetaStayfreeLeAana Puts Sons in the Peer Circle

Stayfree’s latest #BetaStayfreeLeAana film for Daughter’s Day turns gully cricket teasing into peer-led period empathy — Team WPP keeps sons in the taboos conversation.

Chitale Bandhu’s ‘Sacchai Bhi, Acchai Bhi’ — Sachin Tendulkar Backs Bakarwadi Truths Across 50,000 Outlets
Advertising26 Sep

Chitale Bandhu’s ‘Sacchai Bhi, Acchai Bhi’ — Sachin Tendulkar Backs Bakarwadi Truths Across 50,000 Outlets

Chitale Bandhu drops a three-film ‘Sacchai Bhi, Acchai Bhi’ push with global ambassador Sachin Tendulkar — palm-oil-free Bakarwadi & Chivda, cashew-led Kaju Katli, and a 50,000+…

Rungta Steel’s Writers’ Room — SRK, Alia & Ranbir Pitch TMT, Dance Wins
Advertising26 Sep

Rungta Steel’s Writers’ Room — SRK, Alia & Ranbir Pitch TMT, Dance Wins

Rungta Steel’s latest TMT TVC drops Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor into a brand-room roast — Don, Rockstar and Jigra pitches lose to…

Myntra’s BFF Push — Alia & Ranbir Spiral Everyday Excuses Into Festive Carts
Marketing26 Sep

Myntra’s BFF Push — Alia & Ranbir Spiral Everyday Excuses Into Festive Carts

Myntra unveils its Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor — humour-led films turn OTPs, scrunchies and sneezes into reasons to shop ahead…

Interbrand × JSW Ampstar — ‘An All-In Partner for the Bold’ Brands India’s EV Commercial Play
Advertising22 Sep

Interbrand × JSW Ampstar — ‘An All-In Partner for the Bold’ Brands India’s EV Commercial Play

Interbrand shapes brand strategy, positioning and identity for JSW Greentech’s Ampstar — electric buses and trucks built for Indian conditions, with a greenfield plant in Chhatrapati…

Hero Destini’s First PDOOH — DGTOOHL’s ‘Dragon’s Test’ Hits Four Cities
Advertising22 Sep

Hero Destini’s First PDOOH — DGTOOHL’s ‘Dragon’s Test’ Hits Four Cities

Hero MotoCorp’s first programmatic DOOH for Destini — DGTOOHL’s ‘Dragon’s Test’ anamorphic dragon tests the scooter across Delhi, Mumbai, Bengaluru and Chennai via Google DV360.

Zee TV’s ‘Ladies Special’ — Clean Washrooms Join Parel Cha Raja This Ganesh
Advertising22 Sep

Zee TV’s ‘Ladies Special’ — Clean Washrooms Join Parel Cha Raja This Ganesh

Zee TV parks a dedicated women’s washroom near Mumbai’s ‘Parel Cha Raja’ for Ganesh Chaturthi — ‘Ladies Special’ turns on-screen women stories into on-ground comfort, dignity…

Himani Best Choice’s ₹10,000 Cr Refresh — Emami Agrotech Opens the Foods Lane
Advertising22 Sep

Himani Best Choice’s ₹10,000 Cr Refresh — Emami Agrotech Opens the Foods Lane

Emami Agrotech’s Himani Best Choice crosses the 10,000 crore mark with a packaging and identity refresh — and opens a Foods push aimed at a ₹1,000…

Zomato × The Great Khali — HYROX Mumbai Puts Healthy Subscriptions On the Floor
Advertising22 Sep

Zomato × The Great Khali — HYROX Mumbai Puts Healthy Subscriptions On the Floor

Zomato brings WWE legend The Great Khali to HYROX Mumbai — watermelon crushes, thumb wrestling and high-fives turn Healthy Subscriptions into an on-ground challenge, with ₹5,000…

Glam21’s Third-Wheel Micro-Dramas — Beauty Slips Into the Plot
Advertising22 Sep

Glam21’s Third-Wheel Micro-Dramas — Beauty Slips Into the Plot

Glam21 rolls a nine-episode social micro-drama around ‘third-wheeling’ — Tint It Lip Balm and Double Drama Eyeliner + Kajal ride friendship, romance and awkward moments on…

Vitalife’s ‘Swaad Swaad Mein Sehat’ — Glassbox Takes On Ordering-In ‘Modern Chaos’
Advertising22 Sep

Vitalife’s ‘Swaad Swaad Mein Sehat’ — Glassbox Takes On Ordering-In ‘Modern Chaos’

Vitalife (Gokul Agro) and Glassbox flip edible-oil advertising from product attributes to behaviour — ‘Swaad Swaad Mein Sehat’ takes on ordering-in ‘Modern Chaos’ with Hindi, Gujarati…