~ Hero MotoCorp’s first programmatic DOOH for Destini — DGTOOHL’s ‘Dragon’s Test’ anamorphic dragon tests the scooter across Delhi, Mumbai, Bengaluru and Chennai via Google DV360. ~
New Delhi, September 2026: Hero MotoCorp has rolled its first Programmatic DOOH (PDOOH) campaign for the new Hero Destini, executed by DGTOOHL and powered by Google DV360. The launch creative, ‘The Dragon’s Test’, pushes an immersive 3D anamorphic dragon onto LED screens in Delhi, Mumbai, Bengaluru and Chennai simultaneously — turning a scooter reveal into street-level spectacle.
In the filmic sequence, a dragon emerges from a magical forest, puts Destini through a fire durability test, then becomes its guardian. The anamorphic treatment makes the dragon appear to leap beyond the LED frame, wings stretching outside the screen, before Destini is revealed as the hero — reinforcing the proposition “Built Strong. Delivers More.”
Shivalika Anand, CEO, DGTOOHL, said: “Outdoor advertising is evolving from a broadcast medium to an addressable one. With Hero MotoCorp, our objective wasn’t just to create visibility for the new Destini, but to transform a product launch into a larger-than-life visual spectacle through the dragon anamorphic. This campaign is an important milestone in that journey and reflects the growing potential of Programmatic DOOH for brands looking to deliver smarter, more engaging consumer experiences.”
Aashish Midha, Head of Marketing, Hero MotoCorp, said: “For us, the launch of the new Hero Destini goes beyond simply introducing a product; its about creating a distinctive and memorable brand experience for consumers. By combining immersive anamorphic storytelling with programmatic Digital Out-of-Home advertising, we brought the ‘Dragon’s Test’ narrative to life at scale, while reaching audiences in high-impact environments. Programmatic DOOH is an important part of this evolution, and we believe its role in future launches will only grow as brands look to build more dynamic, measurable and engaging consumer connections.”
Marketing take: First-PDOOH claims only matter if the creative earns the pause. Hero and DGTOOHL bet on anamorphic excess — dragon, fire, guardian arc — then bolted it to DV360 addressability across four metros. If ‘Dragon’s Test’ proves measurable and memorable, Destini’s launch template becomes the playbook for two-wheeler launches that need both theatre and targeting.
