Titan Smart, Fastrack Smart split festive deals up to 50%

This Diwali, Titan Company’s wearables division is not running one festive campaign. It is running two, one for each of its smartwatch labels, with distinct creative and separate discount depths.

01 · Two brands, two festive briefs

Fastrack Smart’s ‘Have a Smart Blast’ takes the younger, social route. The campaign centres on festive plans such as shopping, putting outfits together, meeting friends and visiting family. The range on offer includes the Revoltt XR1 Pro, Xtreme S and Jupiter R3 Pro, with AMOLED displays, customisable festive cloud watch faces, Bluetooth calling, and heart-rate, sleep and stress tracking.

Titan Smart’s ‘Smart Beginnings – A Smarter Start to Living Better’ takes the other route: new beginnings and healthier routines. Its festive collection includes AiRA, Evoke 2.0 and Evoke S, and the messaging leads with connectivity, activity tracking and personal well-being.

02 · A portfolio play, not a shared ad

For a brand leader, the interesting part is the discipline. Both campaigns run in the same Diwali window, under the same parent, yet they are built for different purchase motivations. Fastrack Smart owns movement and social energy; Titan Smart owns reflection and routine.

The pricing tells the same story. Festive offers go up to 50% on Fastrack Smart and up to 30% on Titan Smart. The bigger discount belongs to the youth-focused label, not the flagship brand, so the promotion supports the positioning instead of blurring it.

03 · What the leadership is saying

“Festivals bring together people, rituals and moments that make life meaningful.”

Seenivasan Krishnamurthy, CSMO of the Smart Wearables Division at Titan Company, explains the two-sided approach: Fastrack Smart “celebrates the movement and social energy of the season, while Titan Smart encourages consumers to make space for healthier routines and well-being.”

04 · What brand leaders can use

• Give each portfolio brand its own festive job: Fastrack got social celebration, Titan Smart got wellness and fresh starts.
• Use discount depth as a positioning signal: deeper for youth, shallower for premium.
• Make festive personalisation useful: cloud watch faces turn a feature into a season-specific reason to buy.
• Keep the product story specific: AMOLED, calling and health tracking still anchor the festive appeal.

The collection is available through brand websites and stores, e-commerce platforms, and authorised watch and mobile retail stores.

Source: Afaqs!

Mad About Marketing Desk The strategists and writers at Mad About Marketing, writing up what we see in the work every week.