Nayanthara Delights in Summer Mango Cravings in Latest Slice Ad

Slice® unveils its inaugural campaign featuring the newly appointed brand ambassador Nayanthara. The summer-themed campaign, ‘Ras Aisa Ki Bas Na Chalega,’ aims to reinforce Slice®’s reputation as the ultimate companion for satisfying mango cravings.

By leveraging Nayanthara’s popularity in southern India, the brand aims to deepen its connection with consumers in the region.

 Brand Ethos and Objective:

Slice® has earned a revered status in the Indian market for delivering an authentic mango experience. The new campaign embodies Slice’s ethos of embracing the mango journey without inhibitions. Through this initiative, Slice aims to expand its presence in the South.

Nayanthara, known as India’s ‘Lady Superstar,’ perfectly embodies the brand’s philosophy with her charm and massive fan following.

 Campaign Concept:

The campaign emphasizes Slice’s irresistible mango allure, highlighting the delightful messiness and sheer indulgence of mango consumption. Nayanthara’s lively presence adds to the campaign’s vibrancy, enhancing the mango experience for consumers.

The aim is to evoke pure mango bliss and encourage consumers to indulge without restraint.

Nayanthara’s Perspective:

As the brand ambassador for Slice, Nayanthara expresses her excitement about partnering with a brand she personally admires. Filming the campaign was a delightful experience for her, as it captured her love for indulging in mangoes.

Nayanthara eagerly awaits the audience’s response to the film, hoping they will enjoy the mango experience as much as she did.

 Campaign Amplification:

The new Slice® TVC will receive extensive exposure across TV, digital, outdoor, and social media platforms. With a comprehensive 360-degree campaign approach, Slice aims to reach a wide audience and create a lasting impact.

The goal is to engage consumers and encourage them to embrace the mango season with Slice.

 Consumer Experience:

Slice’s campaign aims to create an immersive mango experience for consumers, drawing them into the joy of indulging in ripe, juicy mangoes.

Nayanthara’s involvement adds authenticity and relatability to the campaign, making it resonate with mango lovers across the country.

As Slice® launches its latest campaign featuring Nayanthara, it invites consumers to savor the mango season with unparalleled gusto. With Nayanthara as the brand ambassador,

Slice aims to capture the essence of mango indulgence and create memorable experiences for consumers. Let’s embrace the summer vibes and revel in the pure joy of mangoes with Slice!