Mankind Pharma Onboards Rajkummar Rao as Brand Ambassador for Nimulid Strong

In a strategic move to strengthen its position in the topical pain relief segment, Mankind Pharma onboarded Rajkummar Rao as the brand ambassador for its flagship product, Nimulid Strong. The company announced the association to promote the product’s 2X Diclofenac formula, marketed for providing neck pain relief in just two minutes.

01 · Mankind Pharma positions Nimulid Strong as a quick-action pain relief solution.

Mankind Pharma introduces Nimulid Strong as a powerful entrant in India’s ₹5,000 crore topical pain relief market. The company launches the product with an enhanced formulation containing 2.32% Diclofenac concentration, surpassing the 1.16% used by most competing brands. As a result, it promotes Nimulid Strong as a faster and more effective solution for neck and muscle pain relief.

02 · Strong sales demonstrate the brand’s market impact.

In its first year, Nimulid Strong records ₹15 crore in sales, selling 30 lakh units. The brand plans to expand into balms, roll-ons, and tablets to meet growing demand for quick pain relief.

03 · Campaign Messaging Is Amplified by Rajkummar Rao’s Persona

Mankind Pharma selects Rajkummar Rao for his authenticity and strong public connect, which align perfectly with the brand’s consumer-centric values. Rao strengthens the brand’s communication by highlighting the “2-minute pain relief” message. By portraying everyday pain challenges in a relatable way, the campaign aims to drive deeper emotional engagement with consumers.

Joy Chatterjee, Vice President of Sales and Marketing, Consumer Business Unit at Mankind Pharma, makes the announcement. He says Rao’s authenticity aligns with the brand’s goal of promoting pain-free, active lives.

04 · Mankind Pharma reinforces its vision for the pain relief market.

The collaboration reinforces Mankind Pharma’s focus on innovation, accessibility, and daily wellness. By emphasizing rapid action and localized application, Mankind Pharma positions Nimulid Strong as a “Neck Pain Specialist” for modern consumers.

05 · Mankind Pharma prioritizes product accessibility and usability.

Mankind Pharma offers Nimulid Strong in two formats: Gel for lasting relief and Spray for quick, on-the-go use. The company distributes both variants widely across retail channels to ensure easy availability for users across the country.

Ayush Shah The strategists and writers at Mad About Marketing, writing up what we see in the work every week.