Budweiser 0.0

Where music meets cricket. The world’s greatest fielder, Jonty Rhodes & Vineet Sharma at Budweiser 0.0’s ICC Men’s T20 World Cup Trophy Tour during Lollapalooza India 2026

As music festivals evolve into cultural epicentres, Budweiser 0.0 is reshaping how sport, fandom and entertainment show up in the same space. Returning to Lollapalooza India 2026, the brand brought cricket into one of the country’s biggest music-led environments through fan-first experiences — from putting the ICC Men’s T20 World Cup Trophy Tour at the heart of the crowd to immersive brand zones and high-energy live performances that transformed the festival into a multi-dimensional cultural playground.

A World Cup Moment, Made for Fans
In a rare cultural crossover, Budweiser 0.0 brought the ICC Men’s T20 World Cup Trophy straight into the middle of the festival on January 24 in Mumbai, turning a global sporting symbol into a shared fan celebration. Set within the Budweiser Brew District, the trophy became a magnet for emotion, nostalgia and discovery, as thousands of festivalgoers experienced it up close in a setting driven by music, energy and community.

For lifelong cricket followers, it was a moment of pride. For music-first festival audiences, it was an unexpected brush with the game’s biggest stage. Together, it created a space where stories, selfies, cheers and conversations flowed, capturing Budweiser 0.0’s belief that the most powerful fan moments happen when passions collide naturally. Former international cricketer Jonty Rhodes joined the experience on-ground, interacting with fans and bringing the legacy behind the trophy to life for a new generation encountering it outside a stadium environment.

Speaking at the event, Rhodes said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”

By bringing the trophy into one of India’s biggest cultural gatherings, Budweiser 0.0 shifted the experience of sport from something watched at a distance to something felt together, in real time, as part of a larger celebration of culture.

Commenting on Budweiser 0.0’s presence at the festival this year, Vineet Sharma, Vice President – Marketing and Trade Marketing at AB InBev India, said, “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural and fan-led. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like — when sport, music and community come together, and fans feel part of something iconic.”

The Budweiser Stage: Where Global Music Culture Took Centre Stage

Budweiser 0.0 powered the festival’s main performance arena — the Budweiser Stage — which hosted headline acts across the weekend including Playboi Carti and culminated in Linkin Park’s closing performance. The stage reinforced the brand’s positioning at the intersection of music and culture, creating a high-energy backdrop for shared fan moments across genres and communities.

Bud & Burgers, Brew District and Beyond: Designing Fan-First Experiences

Beyond the stage, Budweiser 0.0 activated across multiple experiential touchpoints, including the Bud & Burgers zone, the Ferris Wheel experience, and the immersive Budweiser Brew District featuring interactive installations. Each space was designed to extend dwell time, spark social sharing and deepen brand engagement across the festival.

The brand also expanded its Bud Fan Pass offering, unlocking premium festival access such as fast-track at the box office entry, dedicated viewing deck and backstage tours, further reinforcing Budweiser 0.0’s commitment to building culture-first, experience-led fandom.

The Bigger Play: Culture as the New Stadium

Through its mix of live music moments, sport-led storytelling and immersive experiential zones, Budweiser 0.0’s presence at Lollapalooza India 2026 showcased how cultural platforms are becoming the new arenas for fandom — where music, sport and lifestyle don’t compete for attention but come together to create moments people feel, share and remember.