PharmEasy

After a three-year break from television, PharmEasy is back with a bang—and a clear promise. The digital healthcare platform has launched a new campaign to promote its diagnostic services, bringing back its popular jingle, “PharmEasy, PharmEasy…Take It Easy,” and making sure India takes note of its commitment: ‘On-Time or FREE’.

Created by the independent creative agency BusyPeople, led by Garima Khandelwal, the campaign introduces a fresh, humorous narrative that highlights real challenges faced by patients during lab test appointments—especially around timely sample collections.

Relatable Characters, Real Frustrations

At the center of the campaign are the beloved dancing uncles, now reimagined as two distinctly relatable characters: one who loves his food and another obsessed with punctuality. Through light-hearted storytelling, the campaign underscores the everyday frustrations of fasting before a test or having your routine thrown off by a delayed technician.

Whether it’s waiting on an empty stomach or rescheduling your morning around an unpredictable time slot, delays in diagnostics are more than just an inconvenience—they’re a real pain point. That’s why PharmEasy boldly introduces its ‘On-Time or FREE’ promise, giving users peace of mind and putting responsibility back where it belongs.

A Campaign Built on Insight

“Our goal was to stay true to the fun, relaxed tone of the PharmEasy brand while addressing a very real issue,” says Garima Khandelwal, Founder and Creative Director of BusyPeople. “We wanted to land the message clearly, while keeping it entertaining and relevant.”

PharmEasy’s MD & CEO, Siddharth Shah, echoes that sentiment. “Diagnostic testing is sensitive—fasting is hard, but waiting shouldn’t be. With this campaign, we’re reinforcing our commitment to making healthcare accessible, dependable, and timely. Pick your slot, and we’ll be there. If we’re late, your test is on us.”

Deep Understanding, Better Solutions

Gaurav Verma, Chief Business Officer at PharmEasy, adds, “Anyone who’s ever waited while fasting knows how frustrating each passing minute can be. This feature comes from understanding that struggle. You’ve made the effort—woken up early, skipped breakfast—the least we can do is respect your time.”

The campaign cleverly positions PharmEasy not just as a service provider but as a brand that understands the emotional and physical effort behind health checkups. It’s this empathy-driven approach that helps build deeper trust with users.

A Catchy Jingle with Staying Power

Bringing back the iconic jingle inspired by ‘Urvashi Urvashi’, the campaign taps into nostalgia and brand recall. The track, which first gained attention years ago, remains one of the most memorable sound assets in Indian healthcare advertising.

Simplifying Healthcare, One Test at a Time

With this campaign, PharmEasy signals a renewed focus on diagnostics while staying true to its brand ethos—making healthcare simple, fast, and stress-free. By combining humor, reliability, and user-centric solutions, PharmEasy turns an everyday pain point into an opportunity to “Take it easy.”