Axis Bank, Visa turn festive wishes into 20% savings
Axis Bank and Visa launch a festive campaign with Shahid Kapoor, a magical dollhouse and up to 20% off across 100+ brand deals.
Axis Bank and Visa have launched ‘Dil Se Open Celebrations 2026’, a festive campaign fronted by actor Shahid Kapoor and built on the line “Iss festive season, har khushi ko banao badi.”
Created by Leo India, the film pairs Kapoor with a young girl whose dollhouse makes wishes real: whenever she places an object inside, it appears in the world outside. Kapoor plays the enabler, using an Axis Bank Visa Credit Card to make those transformations happen.
01 · The dollhouse as strategy
The dollhouse is not just a visual device. It connects a simple childlike impulse — “what if this small thing became bigger?” — to Axis Bank’s ‘Dil Se Open’ philosophy. For Indian consumers, the festive season is already the moment when small wishes become larger purchases; the film reframes the card as the tool that makes that leap possible, rather than a payment afterthought.
02 · From story to shelf
The campaign backs the emotional story with transactional heft: more than 100 deals across categories, including electronics, travel, lifestyle and mobiles.
- Electronics: LG, Samsung, Sony
- Lifestyle: Burberry, Boss, COACH, Tory Burch
- Travel: MakeMyTrip, ixigo, Air India
- Mobiles: vivo, OPPO
Eligible Axis Bank Visa Credit Cardholders can access discounts and EMI benefits, including up to 20% off on purchases and EMIs. Terms and conditions apply.
03 · What brand leaders should notice
Arnika Dixit, group head – cards, payments and wealth management at Axis Bank, puts the strategy simply: “Customers increasingly look for their cards to deliver value that is relevant to how and where they spend.” That is the thread holding the campaign together.
The film’s Amit Trivedi-composed score builds emotional recall, while the 100-plus deals and the 20% benefit give consumers a reason to act now. And the campaign runs across digital, social, outdoor, ATMs, branches and direct-to-customer touchpoints, so one idea travels from awareness to conversion without switching creative.
04 · The marketing take
Festive advertising often splits into two rooms: brand films that warm hearts and offer-led messages that chase transactions. Axis Bank and Visa’s campaign shows they can share one roof. Build a simple metaphor that turns a small wish into a bigger moment, make the product the enabler of that transformation, and attach a hard benefit so the story converts.
Source: Campaign India
