Urban Company’s New Campaign ‘Chhote Sapne?’ Celebrates Service Professionals as Entrepreneurs
01 · Shifting the Narrative on Entrepreneurship
Urban Company has launched the fifth film in its Dignity of Labour series, titled Chhote Sapne?, created in collaboration with Talented and Superfly Films. The campaign challenges the stereotypes around entrepreneurship and spotlights Urban Company service professionals (UC Pros) as true micro-entrepreneurs.
The film highlights a powerful truth—entrepreneurship is not limited to people with LinkedIn pages, startup lingo, or corporate jargon. Instead, it is defined by attitude, hustle, and determination. UC Pros embody this spirit, yet society often fails to recognize their entrepreneurial journey.
02 · Breaking Unconscious Biases
The campaign reveals how customers may unconsciously undervalue the work of service professionals. In the film, a UC Pro’s skills and determination are reframed as the building blocks of her own business—her venture, her hustle, her dream.
Tanima Kohli, Creative at Talented, explained:
“With this film, we wanted to reflect on the biases we unknowingly carry. By contrasting the UC Pro’s small toolbox with the white-collar laptop bag, we highlight class divides while encouraging people to rethink how they view those whose work sustains them.”
The film becomes a mirror, showing audiences how societal privilege shapes perception, while urging them to value all forms of work equally.
03 · Redefining Entrepreneurship with Urban Company
Kartik Ahuja, Senior Manager Brand at Urban Company, stressed the deeper meaning behind the campaign:
“In India, entrepreneurship is often associated with well-networked, urban professionals. But in reality, it’s about mindset—the determination to learn, adapt, and bet on yourself. UC women professionals embody this, often earning two to three times more than their offline peers and, in many cases, more than their husbands. This cultural and economic shift is reshaping how we define ambition and success.”
By presenting service professionals as entrepreneurs, Urban Company is not just empowering individuals but also reframing cultural narratives around work and ambition.
04 · Honest Storytelling through Film
Kopal Naithani, Founder and Director at Superfly Films, highlighted the human aspect of the story:
“What moved me about this film was its honesty. A simple question can reveal the walls we build between ‘us’ and ‘them.’ Behind every uniform lies a story of struggle, resilience, and dreams. This film is about recognising those truths and finding the connection that binds us all.”
Her perspective reinforces the authenticity of Chhote Sapne?, making it less about conflict and more about empathy and recognition.
05 · Continuing the Dignity of Labour Series
Urban Company’s Dignity of Labour series began with Chhota Kaam and has since explored themes of gender, respect, and societal prejudice. With Chhote Sapne?, the brand takes the conversation further, asking audiences to reconsider how they define entrepreneurship and success.
Urban Company challenges biases, reframes perceptions, and highlights the dignity and entrepreneurial spirit of its professionals through this campaign.
With Chhote Sapne?, Urban Company not only champions its service professionals but also challenges society to redefine what it means to be an entrepreneur. The campaign highlights ordinary workers achieving extraordinary things—one skill, one hustle, one dream at a time.
