Monday, 12 October 2026
Subscribe
For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped
Tag

vernacular marketing

Every story we have tagged vernacular marketing.

1 story
Chola MS puts festive insurance message on 104 airport screens
Advertising12 Oct

Chola MS puts festive insurance message on 104 airport screens

Chola MS General Insurance launches a pan-India festive campaign on 104 airport screens and digital platforms, running from Navratri to Pongal.