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consumer participation

Every story we have tagged consumer participation.

1 story
NEWME’s AI-made debut campaign went from brief to film in 30 days
Advertising09 Oct

NEWME’s AI-made debut campaign went from brief to film in 30 days

NEWME's first AI-generated campaign, #NEWMEeveryday, uses an AI-made film and anthem to capture Gen Z style shifts across everyday moments.