Sunfeast

Sunfeast Dark Fantasy has launched a new advertisement featuring the Bollywood superstar Shah Rukh Khan as part of its ongoing campaign ‘Har Dil Ki Sweet Ending’. The campaign aims to bring a sweet surprise to everyday moments, especially in tiffins, where desserts are often missing. With its new message, ‘Har Tiffin Ki Sweet Ending’, Sunfeast Dark Fantasy looks to add a touch of indulgence to lunchboxes, making tiffins not only nutritious but also sweet and delightful.

A Slice-of-Life Approach with Shah Rukh Khan

The latest film conceptualized by FCB Ulka brings a slice-of-life approach to the small moments that make up daily life. The film shows a father and son packing their tiffins, each adding a Dark Fantasy cookie. However, a sweet twist comes when the son discovers that his mother has already added the same treat to their tiffins. This playful moment highlights the idea that a sweet surprise can enhance the everyday routine, turning ordinary meals into memorable experiences.

The film perfectly encapsulates the warmth and connection that food brings to families, making even small acts of indulgence feel significant. Shah Rukh Khan’s presence in the ad adds charm and relatability, making it not only fun but also heartwarming.

Dark Fantasy’s Choco Fills: A Convenient Indulgence

Dark Fantasy’s Choco Fills are at the center of this campaign. Known for their molten chocolate center and convenient packaging, these cookies are the ideal indulgence for modern-day lunchboxes. Whether it’s for children heading to school or adults packing their work tiffins, Dark Fantasy’s Choco Fills offer a practical, yet indulgent solution to satisfy those sweet cravings.

Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster at ITC Foods Division, expressed excitement about the new ad: “At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments. With this campaign, we wanted to highlight a relatable truth—tiffins often miss out on a sweet ending. Our film brings this to life in a charming and playful way, and we’re delighted to have Shah Rukh Khan embody this story that’s both endearing and delicious.”

Shah Rukh Khan on the Campaign

Shah Rukh Khan also shared his thoughts on the campaign, saying: “There’s something timeless about the joy of a sweet surprise in your tiffin. This film was such a delight to shoot—it’s fun, it’s warm, and it brings alive those small but special family moments we all cherish. And of course, working with Dark Fantasy means indulging in the treat myself!”

His involvement in the campaign adds a personal touch, making the story even more relatable for families who enjoy these sweet moments of connection.

A Creative, Relatable Story

Suchitra Gahlot, National Creative Director at FCB Ulka, added: “Our creative approach was to turn a simple mealtime habit into an emotional, relatable story. The father-son duo, the mischievous plan, and the intuitive mom come together to celebrate modern family dynamics and indulgence—exactly what Dark Fantasy stands for.”

Sweet Surprises for Every Tiffin

Sunfeast Dark Fantasy’s latest campaign with Shah Rukh Khan not only promotes indulgence but also encourages families to incorporate a little sweetness into their daily meals. With Choco Fills, this ad brings a delicious twist to the ordinary tiffin, making it a moment to look forward to every day. Whether for school, work, or home, Dark Fantasy ensures that tiffins are never without their sweet ending.