Skoda Auto Volkswagen India Expands Portfolio with Bentley as Sixth Brand

Bentley Joins SAVWIPL’s Expanding Luxury Line-Up

Skoda Auto Volkswagen India adds Bentley to its brand lineup from July 1, 2025.With this move, Bentley becomes the sixth brand to operate under SAVWIPL, joining Skoda, Volkswagen, Audi, Lamborghini, and Porsche.

This strategic addition strengthens SAVWIPL’s presence in India’s ultra-luxury automotive segment. It marks a major milestone, enhancing the group’s influence and broadening its premium car offerings in the country.

SAVWIPL Takes Charge of Bentley’s Import and Service

Under the new arrangement, SAVWIPL now handles the exclusive import, distribution, and service of Bentley vehicles across the Indian market. The company aims to deliver a more integrated and premium experience for Indian Bentley buyers through its robust operations.

To ensure seamless service and brand alignment, SAVWIPL has established a dedicated unit called Bentley India. The entity handles marketing, sales, and service, reinforcing Bentley’s global standards and luxury focus.

Bentley India Begins Operations

SAVWIPL launched Bentley India to streamline the luxury brand’s presence and drive long-term expansion. Bentley India is now leading customer outreach efforts, brand visibility, and local dealership strategies. It also focuses on enhancing after-sales service for India’s growing base of ultra-premium car buyers.

The new entity will drive growth by expanding dealerships and enhancing customer engagement.

Abbey Thomas Takes the Helm as Brand Director

SAVWIPL appointed Abbey Thomas as the Brand Director of Bentley India. Thomas leads Bentley’s India operations, driving growth and strategy, reflecting the brand’s focus on premium experiences and strong leadership.

Bentley Strengthens SAVWIPL’s Luxury Strategy

Adding Bentley to its portfolio supports SAVWIPL’s broader strategy to lead India’s fast-growing luxury automobile sector. As demand for high-end vehicles grows, SAVWIPL expands Bentley’s reach in India, promising top-tier service and premium ownership experiences.

Bentley Begins a New Chapter in India

With this announcement, SAVWIPL reintroduces Bentley to the Indian market through a stronger infrastructure and localized strategy. The move signals a major development in India’s luxury automotive space.

SAVWIPL and Bentley team up to redefine luxury motoring in India, delivering a refined experience for elite buyers.