Lola Cars and Warner Bros. Discovery Unveil Superman-Themed Formula E Livery

Lola Cars and Warner Bros. Discovery partner to celebrate “Superman” with a Formula E twist, featuring a Superman-themed livery on the Lola T001 race car.

Superman-Inspired Livery and Race Suits

The Lola T001 will sport a Superman-themed design in blue, red, and yellow, with the iconic shield on the chassis. Zane Maloney and Lucas di Grassi will race in custom Superman suits at the Berlin E-Prix, merging Formula E speed with superhero power.

Long-Term Partnership and Creative Content

This collaboration is just the beginning of a long-term partnership between Lola Cars and Warner Bros. Discovery, aiming to develop and distribute unique content centered around Lola’s current and future motorsport projects. The partnership will also highlight the Lola Yamaha ABT team, featuring the Warner Bros. logo prominently displayed on the car. The creative content will bring to life the stories of Lola’s sponsors and partners, amplifying the motorsport experience.

Both companies are committed to offering innovative sponsorship opportunities by working together to enhance media packages for brands.This collaboration creates fresh content that engages both motorsport fans and Superman enthusiasts.

A Milestone for Lola Cars and Formula E

Keith Smout, Chief Commercial Officer at Lola Cars, expresses excitement about the partnership, saying, “This collaboration with Warner Bros. is a great milestone for Lola Cars. It allows us to use the motorsport platform to create engaging content for our sponsors and partners. This is just the beginning of impactful activations we plan to implement together.”

He further adds, “This partnership not only benefits Lola Cars and the team but also the entire Formula E community, as it opens up new avenues to engage audiences and build excitement around this growing sport.”

Warner Bros. Discovery’s Vision for the Partnership

Patrick Maitrot, GVP Global Sales at Warner Bros. Discovery, emphasizes the power of combining Superman’s legendary status with the thrilling world of motorsport. “Superman is one of the most iconic characters globally. By teaming up with Lola Cars and Formula E, we will channel superhero energy into the Lola T001, pushing the car to its peak performance in Berlin.”

The collaboration taps into the unmatched global reach of Warner Bros. Discovery’s brands and intellectual properties, using this unique activation to heighten the excitement for both Superman fans and Formula E enthusiasts worldwide.

Watch the Superman-Themed Formula E Race

The Superman-themed livery and suits will shine during the Berlin E-Prix at Tempelhof Airport. Fans can watch the high-energy race, blending motorsport and superhero culture.With this partnership, Lola Cars, Warner Bros. Discovery, and Formula E are setting a new standard for branded collaborations in the world of motorsports—combining speed, superhero energy, and cutting-edge technology in one electrifying experience.