Candere Onboards Shah Rukh Khan as Brand Ambassador to Redefine Lifestyle Jewellery

Candere, the contemporary lifestyle jewellery brand from the House of Kalyan, announces Bollywood superstar Shah Rukh Khan as its new brand ambassador. With this iconic partnership, Candere aims to deepen its emotional connection with modern jewellery buyers while reinforcing its image as a forward-thinking, design-first brand.

Shah Rukh Khan’s association with Candere marks a powerful collaboration that spans digital, television, print, and in-store campaigns. From sleek digital films to engaging retail experiences, SRK now becomes the face of Candere’s evolving identity — one that appeals to expressive, style-conscious, and emotionally aware consumers.

SRK x Candere: A Timeless Match

Candere selects Shah Rukh Khan for his timeless charm, cultural resonance, and multi-generational appeal. Known for his emotional depth and connection with audiences, SRK represents the very essence of what Candere stands for — love, legacy, and individuality.

Speaking about the partnership, SRK shares, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Why Candere Stands Out in Today’s Jewellery Market

As India’s jewellery industry shifts towards lifestyle and personalization, Candere rises to the occasion with curated collections that mirror individuality, occasion-based styling, and contemporary design. From minimalistic women’s jewellery to an ever-expanding men’s line, the brand caters to those who are digitally savvy, expressive, and fashion-forward.

Ramesh Kalyanaraman, Director of Candere, elaborates:
“The Indian jewellery industry is undergoing clear segmentation. Consumers now want pieces that reflect their personality and suit specific occasions. Candere is built for this shift — especially for those who are Gen Z at heart. In Shah Rukh Khan, we found a partner whose cultural relevance and timeless appeal align perfectly with our brand values. His presence helps communicate that Candere’s jewellery isn’t just adornment — it’s personal expression.”

A Fresh Take on Jewellery Gifting and Wearing

With SRK at the forefront, Candere redefines how today’s generation perceives and wears jewellery. The message is clear — jewellery is no longer just for traditional ceremonies. It’s an everyday style statement, a reflection of personality, and a token of meaningful moments.

andere’s design-led collections are tailored for a new generation of buyers who value craftsmanship, identity, and intent.

What to Expect from This Partnership

 audiences can expect a series of multimedia campaigns starring Shah Rukh Khan, highlighting the beauty and sentiment behind Candere’s jewellery. The brand plans to create immersive experiences across platforms, making each interaction — whether online or offline — feel personal and memorable.

Final Sparkle

With Shah Rukh Khan as its face, Candere steps confidently into the spotlight, ready to captivate India’s modern jewellery lovers. This partnership isn’t just about glamour — it’s about celebrating meaning, memories, and individuality through thoughtfully designed jewellery.

Shop Candere today and find your story in every piece.