Supertails Turns 4, Celebrates with ‘Feed a Streetie’ Campaign

Supertails, India’s leading tech-enabled pet-care startup, celebrates its fourth anniversary by launching a heartfelt initiative aimed at helping one of the most vulnerable groups in the pet community — street dogs. Through its ‘Feed a Streetie’ campaign, Supertails donates 1,000 kgs of nutritious dog food across Delhi, Dehradun, and Bangalore. The campaign partners with three passionate community feeders to ensure the food reaches the dogs who need it the most.

Addressing the Street Dog Crisis in India

India is home to over 62 million stray dogs, many of whom struggle to survive without consistent food and care. These animals often depend entirely on the kindness of local communities for survival. With this initiative, Supertails extends its mission of creating a more inclusive and compassionate pet care ecosystem to include the strays on the streets.

Through ‘Feed a Streetie’, Supertails aims to provide more than just food. The initiative helps raise awareness about the plight of street dogs and encourages others to take action, making a positive impact on their lives.

A Campaign that Goes Beyond Celebrations

The co-founders of Supertails, Varun Sadana, Aman Tekriwal, and Vineet Khanna, share their thoughts on the campaign: “This campaign is more than just a birthday celebration. It’s a tribute to the street dogs who bring so much joy and love into our lives but are often overlooked. Every pet, whether living in a home or on the streets, deserves love, dignity, and a full bowl of food. With Feed a Streetie, we’re honoring them in the best way we know how — by feeding them.”

Supporting Community Feeders

Supertails is not alone in this mission. The campaign has gained momentum with the support of three dedicated community feeders:

• Modern Mowgli (Delhi)

• Rescue by Garima (Dehradun)

• Manjari from South Bengaluru Cares (Bangalore)

These grassroots heroes work tirelessly to provide food, care, and attention to street dogs. They play an essential role in ensuring the success of this campaign, which is brought to life through a series of collaborative video reels that document their real and moving experiences on the ground.

Spreading Awareness with Social Media

The “Cake Katega, Sabme Batega!” themed reels, now live on Instagram and other platforms, offer a closer look at the daily challenges faced by stray animals and the compassion of community feeders. These short videos highlight how small acts of kindness can make a huge difference in the lives of these animals, inviting viewers to join the cause and contribute to the welfare of stray dogs.

How You Can Contribute

In addition to spreading awareness, the campaign encourages pet lovers to actively participate by purchasing a Feed a Furrball box through the Supertails app or website. By buying these boxes, supporters can directly contribute to the campaign and help feed even more street pets.

Supertails’ Commitment to Compassionate Pet Care

Supertails continues to demonstrate its commitment to empathy, inclusivity, and positive change in the pet care industry. Through ‘Feed a Streetie’, Supertails is not just marking a personal milestone; it is creating an opportunity for all to make a lasting impact. By partnering with community feeders and mobilizing its digital community.

This initiative showcases Supertails’ dedication to improving the lives of pets everywhere, whether in homes or on the streets. It is a reminder that every pet deserves love, care, and dignity, no matter their living situation.