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Kapil Sharma and Anurag Kashyap’s Banter Lights Up Sprite’s Latest ‘Joke in a Bottle’ Campaign
Building on its legacy of quirky storytelling, Sprite returns with a refreshing twist to humour in its latest season of the ‘Joke in a Bottle’ (JIAB)…
One Hand Clap Cracks the Code of Social Media with Viral Pop-Culture Campaigns
In India’s ever-evolving digital landscape, one agency stands out for consistently hitting the cultural sweet spot—One Hand Clap. Whether it's Swiggy’s influencer-meme army, CarryMinati’s tongue-in-cheek sanyas…
Young Buyers Fuel India’s SUV Surge: Hyundai’s Virat Khullar Shares Key Insights
India’s SUV revolution is no longer being driven by seasoned buyers with deep pockets—it’s the youth that’s taking the wheel. Hyundai India’s Group Head of Marketing,…
FedEx and CSK Unveil “Every Out-of-the-Box Idea Needs a Box” to Celebrate Bold Entrepreneurs
FedEx, the world’s leading express transportation company, teams up once again with Chennai Super Kings (CSK) to launch a powerful new digital campaign in India. Titled…
‘No Brief Needed’: MagicCircle and MakeMyTrip’s Intuitive 7-Year Partnership
When an agency-client relationship thrives for over seven years, it says something extraordinary. That’s exactly the story of MagicCircle Communications and MakeMyTrip (MMT)—a partnership that doesn’t…
Pidilite Removes Fevicol Hoarding After Concerns Over Train Imagery
Pidilite Industries, the makers of the iconic Fevicol brand, voluntarily takes down a prominent billboard at Bandra Reclamation Junction in Mumbai after Western Railway officials raise…
RCB Campaign Sweetens Kannada Lessons with a Jilebi Twist
Royal Challengers Bengaluru (RCB) is adding more than just spice to this IPL season—they’re adding sweetness, culture, and a dash of local flavor. In a unique…
ASUS Partners with Swiggy Instamart to Deliver Tech Accessories in Under 10 Minutes
ASUS India is revolutionising how consumers shop for tech accessories by teaming up with Swiggy Instamart, India’s leading quick commerce platform. Through this strategic partnership, ASUS…
Burger King Rides the Hallyu Wave with Korean Menu Launch in India
After McDonald’s tested the waters with its Korean menu, Burger King India jumps on the Hallyu wave with a bold new offering. The popular QSR brand…
Britannia Launches ‘A-Eye’ Pilot with WPP and Google to Empower Visually Impaired Shoppers
Britannia Industries has unveiled ‘Britannia A-Eye’, an innovative pilot project developed in partnership with WPP and Google, designed to make retail more inclusive for the visually…
Snitch Opens Pitch for Bold New Media Mandate to Elevate Brand Presence
Fast-rising men’s fashion label Snitch has officially invited media agencies to pitch for its upcoming multi-channel campaign mandate. The brand is gearing up to roll out…
How Zepto Pulls Off 50+ Ads in 6 Months Without Breaking the Bank
In the fast-paced world of quick commerce, Zepto has emerged as a master of speed—not just in delivery, but also in advertising. Since its launch in…