Building on its legacy of quirky storytelling, Sprite returns with a refreshing twist to humour in its latest season of the ‘Joke in a Bottle’ (JIAB) campaign. This time, it features an unlikely yet hilarious duo—comedian Kapil Sharma and filmmaker Anurag Kashyap. The new spot is a masterclass in satire, poking fun at the entertainment industry while serving up zesty comedy that resonates with audiences across India.
The ad kicks off with Kapil Sharma greeting Anurag Kashyap in his signature quirky tone, exclaiming, “Aha! Anurag Kashyap. What script have you brought?” What follows is a laugh-packed conversation between the two, where Sharma playfully questions the serious director’s decision to appear in an advertisement. “In a playful moment, Kapil teases, ‘But you are so talented,’ with a twinkle in his eye.”
Kashyap, never one to shy away from a comeback, fires back by referencing one of Kapil’s box office misses: “You were distributing boxes as a delivery guy. Did I say anything?” Their witty back-and-forth quickly escalates into a chaotic yet entertaining debate about the script.
Anurag tries to pitch a story involving a crowded bus, but Kapil refuses to settle for anything less than a private jet, quipping, “Why am I in this bus? Put me in a private jet like an international artist!” Their banter becomes the heart of the commercial, blending real-world jabs with fictional absurdity.
“I am leaving the ad film industry,” only for Kapil to land the final punchline with a cheeky grin: “Do you have fare to go, or should I send my driver with you?”
What is Joke in a Bottle?
Launched in 2023, Sprite’s ‘Joke in a Bottle’ campaign combines humour with innovation. consumers unlock access to jokes from over 120 of India’s top content creators—delivered straight to their WhatsApp. From exam stress to dating woes, the jokes reflect the everyday struggles of young Indians.
The Evolving Cast of Creators
This isn’t the first time Sprite has roped in big names. The brand recently featured cricketer Suryakumar Yadav alongside Kapil Sharma and collaborated with Yashraj Mukhate, the viral music sensation.
Sprite Nails Digital Engagement
Sprite’s ‘Joke in a Bottle’ stands out as a campaign that mixes celebrity appeal, cultural relevance, and tech-enabled interaction.
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