Third Wave Coffee Launches Pizzas with ‘Slice of Joy’ Campaign Across India

Third Wave Coffee, known for its innovative spirit, brings a delicious twist to its menu with the launch of its new pizza range under the vibrant campaign “Slice of Joy.” Staying true to its reputation for doing things differently, the brand introduces this exciting addition to over 140 cafés nationwide, making every coffee run even more delightful.

At the heart of the campaign is a catchy new jingle, “Sip, Sip, Bite,” which captures the simple pleasure of pairing coffee with a fresh, hot slice of pizza. But Third Wave Coffee doesn’t stop at just a tune. They have turned the launch into a full-blown celebration by involving more than 1000 baristas across India in a fun dance move, adding a dynamic, community-driven vibe to the campaign.

A Celebration of Coffee, Pizza, and Community

“At Third Wave Coffee, we’ve always believed in doing things differently—whether it’s how we brew coffee or build community inside our cafés,” says Ayush Bathwal, Co-founder of Third Wave Coffee.
“With ‘Slice of Joy,’ we’re inviting customers to experience something new. The ‘Sip Sip Bite’ jingle isn’t just a song—it’s a celebration of our baristas, our culture, and this exciting new chapter.”

Third Wave Coffee aims to create moments of happiness that go beyond a cup of coffee. By bringing pizza into their menu, the brand offers customers a complete café experience where good food, great coffee, and vibrant energy come together.

Why Pizza, and Why Now?

Adding pizza to the menu feels like a natural evolution for Third Wave Coffee, which always strives to craft memorable moments for its customers. Pizzas offer a versatile, shareable, and comfort-driven food choice that pairs beautifully with their range of expertly brewed coffees. Whether you’re grabbing a quick bite during a coffee meeting or catching up with friends, the new pizza options promise to elevate the Third Wave Coffee experience.

The timing also feels perfect, as customers increasingly seek multi-experience cafés that serve more than just great beverages. Offering a curated pizza menu adds a whole new layer of joy, convenience, and flavor to every visit.

Key Highlights of the ‘Slice of Joy’ Campaign

‘Sip, Sip, Bite’ Jingle: A playful song that makes you want to sip coffee and grab a slice instantly.

Dance Celebration: Over 1000 baristas across India join the campaign with synchronized moves, bringing the community spirit alive.

Wider Menu Offering: Customers at more than 140 locations can now enjoy hand-crafted pizzas alongside their favorite coffee brews.

Brand Refresh: The campaign reinforces Third Wave Coffee’s commitment to innovation, customer experience, and vibrant community culture.

Final Sip (and Bite)

With the ‘Slice of Joy’ campaign, Third Wave Coffee once again proves that it’s more than just a café—it’s a place where moments of happiness, creativity, and connection are brewed and baked fresh daily. Now, whether you’re in for a latte or a lively conversation, you can add a delicious slice of pizza to make your Third Wave visit even more memorable.