~ Enterr10’s Dangal TV and Flipkart, steered by Starcom, turn Rimjhim into a screen-to-cart play for the Hindi heartland...
~ Ahead of Apple’s next flagship drop, Reliance Digital turns Newton under the tree into stop-and-smile OOH ~Mum...
~ Ex-Chief Brand Officer gets organisation-wide brand + IP brief; Studios chief owns branded content from idea to revenu...
~ World’s largest agarbathi maker lights Maharashtra with an emotional fragrance play — and a Satvik-shaped spiritual st...
~ Paris craft meets Shobiz scale as Havas adds its 26th India expertise for premium brand experiences ~Mumbai, S...
~ Snapchat India plugs Public Profile APIs into Qoruz so brands can pick Snap creators by audience fit, not vanity reach...
~ Sheela Foam expands The Brand Bees brief across e-commerce, media, digital, content and retail — UAE and Saudi first ~...
~ Security brand leans into the house’s always-watching premise — Proud Sponsor and Surveillance Partner across Bigg Bos...
~ OpenAI’s India film for ChatGPT Work puts Abhay Verma on a dual deadline — gorilla pitch approved, pricing wrong, stag...
~ Ferrero Rocher enters India’s premium bar aisle with Classic and 70% Cocoa Hazelnut — and a “Ferrero Rocher is a Bar” ...
~ Cars24 casts CEO Vikram Chopra as King Vikram so Betaal can grill the 30-day return — used-car doubt becomes the hero,...
~ Google Gemini moves deeper into Kaun Banega Crorepati — on-air trivia, Sanket lifelines and a 16-question quiz in the ...