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Traya Hair Truth Mirror — Inorbit PVR Shows Men Their Own Crown
Traya Health installs a crown-revealing mirror at PVR Inorbit Malad — free, no signup, hair coach on site till 26 September ~ Mumbai, September 2026: Traya…
NESCAFÉ Hustle Anthem With Spotify — Rap Becomes Gen Z Brand Soundtrack
NESCAFÉ drops a Spotify-backed Hustle Anthem — a rap track plus films that treat Gen Z grind as culture, not a product claim ~ Mumbai, September…
Senco DigiGold DigiSilver — Sourav Ganguly Pushes Small, Regular Metal Buys
Senco Gold & Diamonds puts brand ambassador Sourav Ganguly on DigiGold and DigiSilver — digital-first, smaller-ticket precious-metal buying aimed at younger and first-time savers ~ Kolkata,…
Arena Media Wins Ashiana Housing — Senior Living Gets Integrated Media Push
Havas Media India’s Arena Media takes Ashiana Housing’s integrated media mandate after a multi-agency pitch — Gurugram-led planning across traditional, digital and data ~ Gurugram, September…
Gillette Sues Bombay Shaving Over Switch4 — Gajraj Rao Campaign Lands in Delhi HC
Gillette India files a commercial suit against Visage Lines Personal Care over Bombay Shaving Company’s Switch4 campaign — Gajraj Rao’s cartridge-choice film is now a Delhi…
HealthOK Taps Story Digital — Bhuvneshwar Kumar Leads ‘Dikhawa Nahi’ Push
Mankind’s pure-veg multivitamin hands Story Digital the integrated creative brief — Bhuvneshwar Kumar fronts the trust-led digital line ~ Mumbai, September 2026: HealthOK, Mankind Pharma’s pure-vegetarian…
Archies Brings Elephant Parade to India — Art Gifts With a Conservation Spine
Archies becomes Elephant Parade’s official India distributor — rainbow art elephants for gifting, décor and Asian elephant conservation ~ New Delhi, September 2026: Archies, one of…
Tommy Hilfiger Taps Vedang Raina — Quiet Confidence Fronts FW26 Watches
Tommy Hilfiger makes Vedang Raina its India watches ambassador — Hampton and Bryant lead the Fall/Winter 2026 men’s lineup ~ Mumbai, September 2026: Tommy Hilfiger, the…
CREX Keeps Harmanpreet for Year Three — Women’s Cricket Gets Equal-Platform Push
Fantasy-cricket app CREX renews Harmanpreet Kaur for a third straight season — CEO Purushotam Rawat frames consistency as the real women’s-game bet ~ New Delhi, September…
Hilti’s REWIND — Engineers’ Day Film Puts Ideas Before Skylines
On National Engineers’ Day, Hilti India rewinds from finished landmarks to the sketch, the calculation and the challenge — MD Jayant Kumar salutes the minds behind…
Greenpanel’s ‘Hum Hain Greenpanel’ — Brand Anthem Puts People Before Product
India’s No.1 MDF company swaps a product pitch for a people anthem — CMO Arvind Joshi calls it shared identity, not just a jingle ~ New…
Nestlé India’s Nescafé Rap — CMD Turns AI Into Album Cover
Nestlé India CMD Manish Tiwary spots a missing Spotify cover for a Nescafé rap — then prompts AI as a “completely unqualified creative director” ~ Mumbai,…