~ Google Gemini moves deeper into Kaun Banega Crorepati — on-air trivia, Sanket lifelines and a 16-question quiz in the app ~
Mumbai, September 2026: Google has rolled out four new ways for its AI assistant Gemini to sit inside this season of Kaun Banega Crorepati (KBC), positioning the model as an interactive knowledge companion for viewers and contestants — not just a sponsor bug.
Each episode now includes a beat where host Amitabh Bachchan asks Gemini for a piece of trivia. Viewers can scan an on-screen QR code to open the full answer in the Gemini app, turning a linear TV moment into a second-screen rabbit hole.
Under the show’s “Sanket” banner, two Gemini-powered features land. Sanket Suchak works as a lifeline — smart hints for the contestant on the hot seat and for households playing along. Sanket Sawaal lets viewers answer daily questions with Gemini-assisted hints, with top performers in line for a chance to experience KBC live from the studio.
Viewers can also fire a full KBC-style quiz inside Gemini by prompting “Start the @KBC quiz” (or via a dedicated link). The 16-question challenge lets users ask follow-ups and dig past the answer key — quiz as conversation, not a locked scorecard.
Google says Gemini has already fielded millions of registration-related queries from aspirants prepping for the hot seat this season. The deeper integration stitches KBC’s knowledge-led format to conversational AI — more ways to watch, play and learn in the same living room.
Marketing take: Co-presenting used to mean logo real estate. Gemini is buying habit loops — ask on air, scan, hint, quiz — so the show’s curiosity engine runs on Google’s rails between commercials.
