~ Zomato brings WWE legend The Great Khali to HYROX Mumbai — watermelon crushes, thumb wrestling and high-fives turn Healthy Subscriptions into an on-ground challenge, with ₹5,000 packs for winners. ~
Mumbai, September 2026: Food delivery platform Zomato has partnered with WWE legend The Great Khali at HYROX Mumbai to put its Healthy Subscription proposition in front of a fitness-first crowd. The activation mixes food, fitness and pop culture instead of a standard booth demo.
Participants took on Khali in playful challenges — watermelon crushing, thumb wrestling and high-fives — with winners walking away with ₹5,000 worth of Zomato Healthy Subscriptions. The set-up translated a subscription SKU into a physical win that athletes and fans could feel on the floor.
HYROX’s performance environment gave Zomato a room full of people already thinking about health, training and recovery. Creators at the event extended the moment into social, while Sahibjeet Singh Sawhney, Marketing Head, Zomato, amplified the activation across his own channels.
The play sits Healthy Subscriptions next to a recognisable sports-entertainment face rather than another app-screen carousel — turning product trial into a crowd-pleasing challenge that outlives the venue through clips and shares.
Marketing take: Zomato is selling healthy eating where the gym crowd already is. When Khali’s watermelon crush pays out in Healthy Subscriptions, the SKU stops being a menu toggle and becomes the prize for showing up.
