~ Trust, “Delivering Apnapan,” and a Wall who now fronts India’s omni-channel electronics major ~
Mumbai, September 2026: Vijay Sales has named cricket legend Rahul Dravid as its brand ambassador, pairing one of India’s most trusted electronics retailers with a face long associated with integrity, consistency and quiet dependability. The appointment lands as the omni-channel chain leans harder into 360-degree communication across television, digital, social and stores, with Dravid set to headline key category and festive campaigns through the year.
For more than five decades, Vijay Sales has sold itself less as a box-mover and more as a relationship brand—guiding families from their first television or refrigerator through every technology upgrade since. That stance is wrapped in the house promise “Delivering Apnapan.” Casting Dravid is a values play as much as a celebrity play: the brand wants the Wall’s credibility to stand in for advice that lasts longer than the invoice.
Why Dravid
Nilesh Gupta, Director, Vijay Sales, framed the signing as continuity, not spectacle. “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth,” he said.
Dravid echoed the trust brief. “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead,” he said.
What rolls next
The association sits inside Vijay Sales’ push to tighten its omnichannel ecosystem—store expertise plus online convenience—while keeping the same relational tone at every touchpoint. Expect Dravid across TV, digital, social, in-store and other consumer surfaces as festive and category pushes land. The commercial bet is familiar and sharp: technology keeps refreshing; trust, advice and apnapan do not. In a noisy durables aisle, Vijay Sales is banking on a national cricket icon to make that difference feel human again.
