~ Tommy Hilfiger makes Vedang Raina its India watches ambassador — Hampton and Bryant lead the Fall/Winter 2026 men’s lineup ~
Mumbai, September 2026: Tommy Hilfiger, the PVH Corp.-owned lifestyle brand, has named actor Vedang Raina as its India Brand Ambassador for watches, putting him at the front of the Fall/Winter 2026 watch campaign. The bet is clear: pair the label’s classic American prep with a young face that already reads as fashion-forward, and talk to India’s next wave of style-conscious buyers through the one accessory that rarely needs a punchline — the wristwatch.
Vedang Raina framed the brand as understatement with spine: “Tommy Hilfiger has always represented a certain kind of confidence—the kind that doesn’t need to announce itself. It’s classic, it’s sharp, and it never goes out of style. A watch is the one detail that quietly says everything about a person, and I think Tommy Hilfiger Watches does that beautifully. To represent the brand for this campaign in India is an incredible opportunity.”
Marketing take: Celebrity watch deals often shout heritage; this one sells quiet confidence — Tommy is buying Raina’s understated cool to make Hampton and Bryant feel like everyday status, not a holiday-window prop.
The watches sit under Movado Group’s Tommy Hilfiger license, with the wider Tommy Hilfiger and Tommy Jeans universe still riding the red-white-blue “Prep made Modern” story founded in New York in 1985. Consumers are being pulled into the conversation with #TommyHilfigerWatches and @TommyHilfiger.
The campaign anchors on two new men’s introductions. Hampton leans monochromatic black, with sculptural proportions, a tachymeter bezel, 5 ATM water resistance, and 24-hour plus date functions. Bryant goes slim and dress-watch: a navy gloss enamel dial, New York skyscraper-inspired indexes, a polished stainless-steel bracelet, dual-time movement and the same 5 ATM rating — pitched as the piece that works from office to evening without a wardrobe rewrite.
