Swiggy Dineout Turns GIRF Into Great Indian Ravi Festival — Discount Follows the Brothaaaar
~ Swiggy Dineout rebrands GIRF around Ravi Kishan’s meme moment — up to 50% off at 57,000+ restaurants across 84+ cities ~
Mumbai, September 2026: Swiggy Dineout has turned its flagship Great Indian Restaurant Festival (GIRF) into the Great Indian Ravi Festival, building the dining promo around internet favourite Ravi Kishan. The line “Discount Followsss My Brothaaaar” twists one of his viral dialogues into the discount hook.
Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, said: “Ravi Kishan isn’t just having a moment right now — he is the moment… instead of simply riding that wave, we decided to build this year’s entire festival around him.”
Kishan is face, voice and personality of the festival. The film folds meme-ready lines such as “Jaldi the Late” and “Home from Work
Marketing take: Cultural festivals scale when the meme is the media plan. By renaming GIRF around a live internet obsession and packing hard discount maths underneath, Swiggy Dineout turns scroll culture into table bookings.
This edition runs 14 September to 24 October 2026, with up to 50% off across 57,000+ restaurants in 84+ cities. Diners also get an extra 10% instant discount on HDFC Bank cards and 10% back as DineCash on every Dineout booking.
