Shraddha Kapoor Joins Hands with PYNK to Celebrate the Eternal Mother-Daughter Bond

Bollywood star Shraddha Kapoor takes the spotlight in a heartfelt campaign by PYNK, a brand that celebrates the essence of womanhood at every stage of life. In this emotionally rich advertisement, PYNK pays tribute to the unbreakable bond between a mother and daughter, capturing moments of love, growth, and quiet strength. With Shraddha Kapoor as the face of the brand, the campaign brings authenticity, warmth, and relatability to its message.

With its latest film, PYNK goes beyond the realm of advertising—it celebrates the many roles a woman embodies from the very start. From a daughter discovering her voice to a mother nurturing dreams, and a woman embracing her full identity, PYNK honours each phase with unwavering grace and respect.

And Shraddha Kapoor,  brings this narrative to life with her natural screen presence.

Shraddha Kapoor Reflects Every Woman’s Journey

The campaign opens with nostalgic visuals of a mother and daughter navigating life together—sharing laughter, tackling challenges, and growing stronger with each passing day. Shraddha Kapoor effortlessly portrays the evolution of a young girl into a confident woman, shaped by the quiet strength and love of her mother. It’s a story many women resonate with, and that’s exactly why it connects so deeply.

Shraddha shares, “Being part of this campaign feels special because it mirrors my own relationship with my mom. PYNK beautifully captures those everyday moments that define who we are. I’m proud to represent a brand that genuinely celebrates women.”

PYNK Celebrates the Spirit of Womanhood

PYNK has always stood for more than just a product line—it champions empowerment, inclusivity, and authenticity.This campaign underscores that mission by focusing on the pers

Rooted in its core values, PYNK continues to be more than just a product line—it stands as a symbol of empowerment, inclusivity, and authenticity. Building on this foundation, the latest campaign brings that mission to life by spotlighting the personal.

 PYNK beautifully bridges modern expression with timeless tradition—resonating with today’s generation while honoring the legacy passed from one woman to another.

With the introduction of Shraddha Kapoor as their brand ambassador, PYNK seamlessly bridges the gap between modern expression and timeless tradition—speaking to today’s generation while honoring the enduring values passed from one woman to another.

From daughter to mother, from caregiver to achiever, a woman embodies countless roles. PYNK honours these transitions and the strength they require. Through this latest campaign, the brand sends out a clear message: every woman’s journey is unique and worth celebrating.

A Brand That Tells Real Stories

PYNK’s decision to use storytelling over traditional advertising helps the brand forge a deeper emotional connection with its audience. By focusing on the theme of motherhood and daughterhood—brought to life by Shraddha Kapoor.

Final Thoughts

YNK’s latest campaign is not just a tribute to mothers and daughters—it’s a reminder of the beauty in every woman’s journey.   PYNK stands out as a label that empowers women to embrace every role they play with pride.