~ Schneider Electric launches Unica Pure+ fully flat switches with ‘Pure Design, Pure Delight’ — a festive film where a child’s irresistible click turns the everyday switch into a home-design statement ~
Mumbai, October 2026: Schneider Electric is putting the festive home-upgrade moment on a switch. The energy-tech major has rolled out Unica Pure+, a new range of fully flat switches, through brand film ‘Pure Design, Pure Delight’ — arguing that the smallest wall detail can reshape how a room feels when families refresh interiors for the season.
The spot leans into a familiar Indian household scene: a lively gathering, and a curious child who keeps asking adults to flip the fan, lights and even Wi-Fi — not for the task, but for the satisfying press of the new flat switch. That loop of fascination carries the campaign thought: when design is hard to resist, the simplest interaction becomes a moment of delight. Unica Pure+ is positioned less as a utility SKU and more as a design detail for contemporary Indian homes, luxury residences, boutique hotels and premium workspaces.
Ratnesh Pandey, Vice President, Marketing, Schneider Electric India, said: “The festive season is a time when every home feels a little more special. At Schneider Electric, we believe great design can make those moments even more meaningful. With Unica Pure+, we wanted to give families a switch that quietly lifts a space and brings a little more pride to everyday living. ‘Pure Design, Pure Delight’ is about celebrating how the finest details can make a house feel like home.”
The range ships in Silver Bronze, Polar White, Volcanic Grey and Warm Grey, with a long electrical life of over 1 lakh clicks, and is compatible with Schneider’s Wiser Home Automation ecosystem for connected living. Rollout spans OOH, OTT, digital, retail, BTL and ecommerce — covering the festive touchpoints where home upgrades actually get decided.
Marketing take: Most festive home ads sell sofas and paint. Schneider sold the click — turning a commodity switch into a design-led, smart-home-ready festive hero before rivals notice the wall is where delight (and consideration) starts.
