Rajkummar Rao & Patralekhaa Champion Equality at Home with Vim India

Do you know what true equality means in a marriage? Rajkummar Rao and Patralekhaa believe that love thrives when responsibilities are shared. In their latest collaboration with Vim India, the couple showcases how true partnership is built on equality at home.

The #EqualVow: Sharing Responsibilities, Strengthening Love

In many households, chores often fall on one partner, but Rajkummar and Patralekhaa challenge this norm. They take the #EqualVow, proving that small actions—like doing the dishes together—can make a big difference.

“When responsibilities are equal, love grows stronger,” they say, inspiring couples everywhere to embrace true partnership.

By sharing simple tasks like washing dishes, they highlight that every effort counts. A healthy relationship is built on mutual respect, understanding, and fairness—not outdated stereotypes.

Equality in Everyday Life

Rajkummar and Patralekhaa’s journey reflects modern relationships, where respect and teamwork create a harmonious home. By sharing household tasks, they show that:

Equality isn’t just a concept—it’s a daily practice
Partnership means supporting each other, no matter the task
Love grows when both partners contribute equally

Household chores should never be one person’s responsibility alone. Whether it’s cooking, cleaning, or doing the dishes, every effort should be a shared effort. Rajkummar and Patralekhaa lead by example, proving that real love is about balance and support.

Vim India: Encouraging a New Mindset

For years, Vim has been a trusted name in households. With the #EqualVow campaign, Vim India takes a stand for equality, encouraging couples to share responsibilities and create a more balanced home.

Through this campaign, Vim India is not just promoting dishwashing liquid—it’s sparking a social change. It’s about inspiring families to redefine gender roles, fostering respect, and ensuring that everyone in the home contributes equally.

Rajkummar and Patralekhaa’s story serves as a reminder that small efforts lead to big changes. Washing dishes may seem like a simple act, but it symbolizes something greater—respect, support, and love.

Will You Take the #EqualVow?

Equality begins at home. By sharing responsibilities, we build stronger, happier relationships. Join Rajkummar Rao and Patralekhaa in taking the #EqualVow and make a conscious effort to share tasks, support your partner, and strengthen your bond.