Pulsar Turns 25 — Ogilvy Sequel Brings 2001 Nurses Back for New 150
~ Bajaj Pulsar marks 25 years with an Ogilvy sequel to its 2001 launch film — same nurses, new Pulsar 150, still Definitely Daring ~
Pune, September 2026: Bajaj Auto has put the all-new Pulsar 150 inside a sequel to the brand’s most remembered launch film. Conceptualised by Ogilvy, the new television commercial brings back the original two nurses from the 2001 “It’s a boy” spot for an unexpected encounter with today’s Pulsar — a 25-year callback that keeps the brand’s Definitely Daring attitude in the frame.
When Pulsar arrived in 2001, it helped reframe Indian motorcycles around performance and attitude at a time when the category was still largely about everyday mobility. That launch advertising helped seed the sports motorcycling segment. The new film leans on that memory: the same nurses meet something familiar under a white sheet, feel the déjà vu, and the reveal is the all-new Pulsar 150 — original tempo, present-day product.
Sumeet Narang, President, Marketing, Bajaj Auto, said Pulsar has always stood for an attitude beyond the motorcycle itself. That attitude has evolved with riders and the category, he said, but its essence remains Definitely Daring. The campaign, he added, celebrates that journey in a way that feels relevant today, with the all-new Pulsar 150 as the next expression of the spirit.
Sukesh Nayak, Group Chief Creative Officer, Ogilvy India, framed the creative problem as familiarity with a twist: audiences already know the setup, so the job was to use that recognition to build anticipation, then surprise them with where the story goes. Visual cues and rhythm create instant recall; the new turn keeps it rooted in the present. Pulsar has sold more than 20 million motorcycles globally and still trades on the positioning set at launch.
Marketing take: Anniversary films usually toast the logo. Pulsar is toasting a 25-year earworm — bring back the nurses, sell the new 150, and remind India that Definitely Daring still works when the sequel earns the déjà vu.
