~ After the Wari chapter, P. N. Gadgil & Sons turns ‘Dagina Maharashtra-cha — Since 1832’ toward Ganeshotsav with silver idols, puja essentials up to ₹1.5 lakh and heritage gold from ₹3.8 lakh ~
Pune, September 2026: P. N. Gadgil & Sons (PNGS) has unveiled its Ganeshotsav offering under the ongoing ‘Dagina Maharashtra-cha — Since 1832’ platform — silver Ganpati idols, silver puja essentials, traditional Maharashtrian gold jewellery and festive ornaments framed as cultural keepsakes, not just seasonal SKUs.
The chapter follows PNGS’s recent Wari tribute and keeps the same spine: Maharashtra’s festivals, craftsmanship and symbols as the brand story. Silver Ganpati idols, dedicated silver ornaments and puja essentials are priced up to ₹1.5 lakh, spanning thalis, diyas, samais, utensils and decorative offerings for Bappa. Traditional Maharashtrian gold jewellery starts at ₹3.8 lakh, positioned for festive gatherings, family rituals and celebrations.
Aditya Modak, COO & CFO, P. N. Gadgil & Sons, said: “Maharashtra’s festivals are deeply connected to its traditions, and jewellery has always been an important part of how those traditions are expressed and carried forward. With ‘Dagina Maharashtra-cha’, we want to celebrate these cultural moments not just as occasions on the calendar, but as stories that belong to every Maharashtrian family. After beginning with the Wari, Ganeshotsav is a natural continuation of that journey. Through our silver Ganpati idols, silver ornaments, heritage gold jewellery, and puja essentials, we are bringing together the beauty of craftsmanship and the emotion of tradition, in a way that can become part of celebrations for generations.”
The Ganeshotsav chapter sits inside a longer festive arc — Navratri and Diwali are already flagged as next beats — with the collection available across PNGS stores.
Marketing take: Heritage jewellery houses often chase festive volume; PNGS is selling continuity — one statewide cultural platform, chaptered by festival, so Ganeshotsav feels like a story beat rather than a one-off sale.
