~ Parle Platina extends Hide & Seek Milano into bite-sized centre-filled cookies and backs the launch with an AI-powered “Bite Size Indulgence” film ~
Mumbai, September 2026: Parle Products has launched Parle Platina Hide & Seek Milano Mini’s, a new format in its premium Milano portfolio that packs the brand’s signature centre-filled chocolate taste into bite-sized cookies. The SKU lands in a contemporary container pack aimed at on-the-go snacking, sharing and everyday indulgence — and arrives with a fresh campaign titled “Bite Size Indulgence,” led by an AI-powered campaign film.
The move tracks a premium snacking shift where shoppers want indulgence without giving up convenience or value. By shrinking Milano’s rich chocolate-filled experience into a modern, shareable format, Parle is betting that premium cookies can stretch beyond the traditional family pack and into quick, solo or social moments.
Mayank Shah, Chief Marketing Officer, Parle Products, said: “The premium snacking category is evolving rapidly, with consumers increasingly seeking products that elevate everyday moments. With Hide & Seek Milano Mini’s, we are extending the Milano experience into a new format that is convenient, contemporary and indulgent. Beyond product innovation, the campaign represents our focus on engaging consumers through fresh, technology-enabled storytelling, allowing us to connect with younger audiences in more meaningful and immersive ways while continuing to strengthen the Hide & Seek Milano brand.”
The launch also deepens Parle’s Platina premium push, pairing product innovation with storytelling that leans into tech-enabled creative for younger audiences — a signal that format change and media craft are moving together on the same calendar.
Marketing take: When premium biscuits shrink to bite size, Parle doesn’t just cut the cookie — it cuts the path from craving to cart, and lets an AI film sell the new habit as “Bite Size Indulgence.”
