ONLY Puts Smriti Mandhana in “The ONLY Fit” Autumn 2026 Denim Campaign
~ Smriti Mandhana fronts BESTSELLER India’s ONLY for Autumn 2026 denim — jeans, statement jackets, and “The ONLY Fit” ~
Mumbai, September 2026: ONLY India has put Indian cricket star Smriti Mandhana at the centre of its Autumn 2026 denim campaign, “The ONLY Fit,” pairing the brand’s signature denim aesthetic with a face that sells quiet confidence as loudly as any logo.
For ONLY, denim is cast as more than a wardrobe staple — a language of confidence, individuality and self-expression for young women. Mandhana is positioned as the living brief: ambitious, self-assured, and styling beyond the boundary. The campaign puts jeans and statement jackets in the spotlight, pieces meant to be styled, switched up and worn on repeat, from everyday comfort to standout moments.
Confidence on her own terms
Mandhana kept the fit personal. “What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share the similar philosophy; trusting your instincts, keeping it effortless and always being open to switching things up,” she said.
App, stores, online
The Autumn 2026 Denim Collection is live across the ONLY app, stores and online. In a denim aisle crowded with fit claims and celebrity faces, ONLY is betting that Mandhana’s off-pitch style instinct — and a platform that treats denim as endlessly reinterpretable — can sharpen salience with young women who already live in jeans.
Sumit Dhingra, CEO & Country Director, BESTSELLER India, framed the casting as values, not just visibility. “Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride,” he said.
