Cricket star Smriti Mandhana fronts BESTSELLER India’s Autumn 2026 denim push, putting jeans and statement jackets at the centre of quiet confidence and everyday style.
New Delhi, September 2026: ONLY India has signed Indian women’s cricket star Smriti Mandhana as the face of its Autumn 2026 denim campaign, ‘The ONLY Fit’, pairing the brand’s signature denim line with Mandhana’s image of confidence, individuality and self-expression.
The campaign puts jeans and statement jackets at the centre, positioning the collection as versatile pieces that move from everyday comfort to standout looks. According to the brand, the range is designed to be styled, switched up and worn repeatedly, reflecting ONLY’s belief that denim is “timeless and always open to interpretation.”
Why Mandhana
Sumit Dhingra, CEO and Country Director, BESTSELLER India, said: “Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself.”
“That quiet confidence and authenticity is exactly what ONLY represents,” he added, noting the collaboration aims to inspire young women to pursue their ambitions boldly and carry their individuality with pride.
For Mandhana, the partnership felt like a natural fit with how she approaches fashion. “What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me,” she said.
What it signals for ONLY
By anchoring Autumn 2026 denim around a sporting icon known for composure and authenticity rather than loud spectacle, ONLY is doubling down on a softer brand code: individuality without performance, denim as daily uniform and statement piece. In a crowded youth-fashion market where celebrity casting often leans on glamour alone, Mandhana’s casting reads as a bet on relatability and earned credibility with young women who want style that keeps pace with their lives.
