~ Nihilent’s nSEPIA launches with .HyperCollective’s “Know Where You Are — a Pops-led film that asks if you know where you are emotionally, then offers a 30-second scan toward balance ~
Mumbai, September 2026: Nihilent Limited has rolled out “Know Where You Are, the brand campaign for nSEPIA, its AI-powered emotion detection and wellness app, after a global launch in Mumbai on 27 August. The work comes from .HyperCollective under advertising veteran KV Sridhar (Pops), and opens on a question people rarely pause to ask: we know where we are physically — but do we know where we are emotionally?
The film leans on a familiar habit: describing a feeling in one word fine, happy, stressed, tired — even when the mix underneath is messier. Excitement can sit beside anxiety; calm can carry restlessness. “Know Where You Are” turns that contradiction into the campaign’s entry point, with the line “Know where you are emotionally. Then bring your emotions back into balance.”
At the launch, Nihilent premiered the hero film built around everyday moments where several emotions coexist. The spot introduces the nSEPIA experience as a 30-second mobile scan that reads more than 70 facial points, then serves personalised paths across music, meditation, breathwork and yoga — with a second scan to see whether the state has shifted. It closes on “Know your emotions in 30 seconds. Then, bring them back into balance.”
L.C. Singh, founder and executive chairman, Nihilent Limited, said: “We have become very good at measuring what happens around us. We track our steps, our sleep, our heart rate and so much more. But our emotional state is equally important to how we live, work and relate to others. With nSEPIA, we wanted to make emotional awareness simple and accessible. The campaign reflects that idea. We need to know where we are, and once we are aware, we can bring ourselves back into balance.”
KV Sridhar, founder, .HyperCollective, added: “At the heart of nSEPIA is a very simple thought. We are often experiencing more than one emotion at a time, but we rarely pause to understand that mix. The campaign brings this everyday truth to life in a way that is simple, relatable and distinctly nSEPIA. We want people to scan for 30 seconds, know where they are emotionally, and then take the next step towards balance.”
Rollout spans short-form films and reels, social, static and carousel formats, digital advertising, and influencer-led check-ins, under the brand line nSEPIA. Emotions. In Balance.” For a tech product that could have sold Emotion AI first, the bet is cultural: lead with the feeling, then let the scan answer the how.
