~ Nippo (Indo National Limited) unveils ‘Silent Warriors’ — brand platform + film honouring India’s quiet heroes after 50 years powering homes without seeking the spotlight ~
Chennai, September 2026: Indo National Limited (INL) / Nippo has unveiled ‘Silent Warriors’, a new brand platform and campaign film that marks 50-year journey. The idea is simple and rooted: every Indian is either a silent warrior or has one — a parallel to how Nippo has powered Indian homes for five decades without chasing the spotlight.
The film stitches short vignettes of everyday grit — a working woman balancing two roles, a nurse on the night shift, a soldier at the border — and positions that quiet resolve as the brand’s own DNA. Pavan Kumar BVS, CEO, Indo National Limited, said: “When we looked at our own journey, we found a shared spirit between our products and our people. Nippo has been built over five decades by people who steadfastly did their work, took pride in it, and never sought the spotlight. ‘Silent Warriors’ is our way of honouring that spirit, within Nippo, and across the millions of Indians who quietly make a difference every day. There is no product more honest than a battery, it does its job completely and never asks to be noticed, which is why this story is authentically Nippo’s to tell.”
Arun Sriram, CMO, framed the brief as a visibility gap rather than a trust gap: Nippo has been trusted for generations but rarely highlighted, and indifference — not unawareness — is what the brand set out to change. As Nippo expands into torches, mosquito bats, home care and air care, ‘Silent Warriors’ is meant to give every new category a name worth asking for. The launch is live on major digital platforms, with an OTT rollout and regional-language adaptations planned.
Marketing take: Category leaders often sell specs; Nippo is selling character. By naming the everyday hero — and equating a battery’s unseen work with India’s quiet labour — ‘Silent Warriors’ turns a 50-year functional brand into a cultural platform that can travel with every new SKU.
