MMTC-PAMP’s Festive Rangoli — Life-Sized Ganpati Craft Sells 50g Purest Silver
~ MMTC-PAMP pairs a life-sized Lord Ganesha rangoli by world-record artist Bhagyashree with its 50g 999.9+ purest silver Ganpati bar for Ganesh Chaturthi 2026 ~
India, September 2026: MMTC-PAMP is putting craftsmanship at the centre of its festive play — commissioning a life-sized rangoli of Lord Ganesha by world-record-holding artist Bhagyashree to spotlight its 50g 999.9+ purest silver Ganpati bar.
Rather than lean only on flowers, diyas and metal-as-gift cues, the brand links devotion to making: rangoli as cultural artistry, the silver Ganpati as a keepsake consumers can take home. The bar — from India’s only LBMA Good Delivery gold and silver refiner — shows Ganesha on an ornate throne with his vahana Mushak on the front, and a sacred Om framed by lotus vines and diyas on the reverse, in tamper-proof assay-certified, individually serialized packaging.
Samit Guha, Managing Director & CEO, MMTC-PAMP, said: “Lord Ganesha has always held a special place in our traditions as a symbol of wisdom, prosperity and auspicious beginnings. With the Lord Ganesha Silver Bar, we have brought these timeless sentiments together with the artistry of precious metal craftsmanship. Every element of the design, from the ornate throne and sacred Om to the lotus, diya and Lord Ganesha’s vahana, has been thoughtfully brought together to create a keepsake that carries both spiritual meaning and lasting value. We are delighted to offer our consumers a piece that can become part of their celebrations, traditions and special moments.”
The collectible is pitched for gifting, puja and festive occasions — an auspicious metal keep-sake that works as personal purchase, gift or celebration marker, giving the brand several natural entry points into the season.
Marketing take: When every festive shelf screams gold and silver, MMTC-PAMP sells the making — Bhagyashree’s life-sized rangoli turns craftsmanship into the story, and the 50g 999.9+ bar into the take-home proof.
