Organic Tattva

Organic Tattva, India’s leading organic food brand, launches its latest campaign ‘Har Maa Ka Vishwas’ with none other than Bollywood’s favorite superstar and mindful mom, Kareena Kapoor Khan. The campaign shines a light on the value of trust and transparency in everyday food choices—particularly when it comes to the staples that make up the Indian kitchen: dal, rice, flour, and spices.

Kareena steps in as the voice of reason and responsibility. As a mother and health-conscious individual, she emphasizes the importance of choosing organic, chemical-free food that nurtures the body without compromising on taste or safety.

Kareena Kapoor Khan: “Trust Begins in the Kitchen

Kareena shares a simple, yet powerful message — “Har maa ka vishwas unke kitchen se shuru hota hai.” With grace and authenticity, she reminds Indian families that what we serve on our plates reflects how much we care.

“As a mom, I want nothing but the best for my children. I believe in clean, organic food that’s responsibly sourced. That’s why I trust Organic Tattva,” Kareena says.

Why Organic Tattva Stands Out

Organic Tattva has become a household name for families who seek purity and honesty in their food. The brand offers a wide range of organic staples, from dals, grains, and spices to flour, oils, and superfoods. All products are:

100% certified organic
Free from chemical fertilizers, pesticides, and GMOs
Sourced directly from sustainable farms
Tested for safety and nutritional integrity

With Kareena as the face of the brand, Organic Tattva builds a powerful connection between the modern Indian family’s health goals and conscious kitchen habits.

A Campaign Rooted in Real Values

The ‘Har Maa Ka Vishwas’ campaign goes beyond marketing—it’s a cultural message. It encourages families to rethink the source of their food, be more mindful about labels, and transition to organic staples that support both health and sustainability.

Speaking on the campaign, Kriti Mehrotra, co-founder of Organic Tattva, shares:

“This is more than just a campaign. It’s a commitment to every mother and every home that chooses Organic Tattva. Kareena truly embodies the thoughtful consumer we speak to—someone who values wellness and is aware of what goes into her food.”

Catch the Campaign Everywhere

The campaign rolls out across television, OTT platforms, YouTube, and social media, featuring Kareena’s heartfelt message and stories that bring food and trust into focus. Additional content will include expert-led insights on clean eating, safe cooking, and organic nutrition.

Organic Tattva invites every Indian family to bring home trust—one ingredient at a time. Make the shift to organic, because health doesn’t begin with medicine—it begins with what’s on your plate.