Tyaani Fine Jewellery

Tyaani Fine Jewellery brings bold energy to the spotlight as it partners with the stunning and confident Jiya Shankar, who now steps in as the face of the brand’s latest campaign. Known for her instinctive charm and magnetic presence, Jiya perfectly embodies what Tyaani calls its #ForcesOfTyaani—a movement that celebrates women who are fearless, fluid, and unapologetically themselves.

Jiya Shankar: A Modern Muse for Tyaani

In her collaboration with Tyaani, Jiya Shankar doesn’t just wear jewellery — she owns it. Her presence in the campaign radiates strength, elegance, and freedom. Every frame of the campaign captures her living and expressing with intention, proving that fine jewellery today is no longer just about ornamentation — it’s about identity.

Whether she’s dressed in a traditional look or effortlessly fusing Indian and contemporary styles, Jiya wears each piece like it was made for her. That’s the Tyaani difference — crafted to suit the spirit of the modern woman.

The Spirit of #ForcesOfTyaani

Tyaani’s #ForcesOfTyaani campaign redefines the image of a jewellery muse. She isn’t delicate — she’s dynamic. She doesn’t follow trends — she sets her own rhythm. With Jiya Shankar, this message becomes crystal clear.

She’s fluid in her choices, bold in her moves, and graceful in her strength. The jewellery she wears reflects her essence: rich, refined, and always evolving.

Why Tyaani Stands Out

Designed by Karan Johar, Tyaani Fine Jewellery is celebrated for reviving the beauty of traditional Polki jewellery with a fresh, contemporary spin. Every piece tells a story — of heritage, artistry, and innovation. Handcrafted by skilled artisans, the jewellery boasts 22K gold settings, uncut diamonds, and vibrant semi-precious stones.

Tyaani jewellery seamlessly blends timeless Indian craftsmanship with modern design sensibilities, making it ideal for every occasion — from weddings to red carpets to everyday glam.

Jiya’s Signature Looks with Tyaani

In this campaign, Jiya Shankar styles some of Tyaani’s most exquisite pieces:

Polki statement chokers that pair effortlessly with both Indian saris and Western dresses
Dangling jhumkas and studs with a youthful, contemporary edge
Stacked bangles and cuffs that add just the right sparkle to a casual-chic outfit
Uncut diamond rings that become conversation starters

Jiya’s effortless styling with these bold yet graceful pieces proves that fine jewellery has found its new narrative — one that celebrates individuality over tradition, expression over perfection.

A Force That Shines

Tyaani Fine Jewellery embraces a new era of beauty and power — one where women express who they are, unapologetically. The campaign is more than just a lookbook; it’s a celebration of self-expression, identity, and heritage — reimagined for the now.

So, whether you’re dressing up for a celebration or just celebrating yourself, step into your own force with Tyaani.