~ Emami Agrotech’s Himani Best Choice crosses the 10,000 crore mark with a packaging and identity refresh — and opens a Foods push aimed at a ₹1,000 crore portfolio in three years. ~
Kolkata, September 2026: Himani Best Choice, the edible-oil brand manufactured and marketed by Emami Agrotech Ltd., has rolled a refreshed brand identity, packaging design and marketing communication as it crosses the ₹10,000 crore milestone and maps a wider growth plan. The update spans a new logo treatment, colour palette, graphics and food imagery across its four core variants Soyabean, Palm, Sunflower and Kachchi Ghani Mustard Oil.
Pack formats are also being standardised to new Central Government guidelines across consumer pouches, PET bottles, jars and bulk tins, keeping familiar visual cues while cleaning up the shelf look. Alongside the oil refresh, Himani Best Choice is entering the Foods segment with institutional flour and besan — Multipurpose Maida, Bakery Maida and Atta in 50 kg, plus Matar Besan in 30 kg with plans to add more food categories over time.
Launched in 2014, the brand is strongest across Eastern, North and Central India. It leads Soyabean and Palm Oil in West Bengal, holds the No. 1 Palm Oil position across Odisha, Bihar, Jharkhand and East Uttar Pradesh, and claims about 70% share in Mizoram.
Vibhash V. Agarwal, Director, Emami Group, said: Himani Best Choice has built its growth on a strong understanding of regional consumer needs and a commitment to delivering quality at value. As the brand crosses the Rs 10,000 crore milestone, we are embarking on a new growth strategy designed to strengthen its relevance among today’s consumers. This transformation encompasses a refreshed brand identity, contemporary packaging, a new communication campaign and a roadmap for portfolio expansion. We aim to build a Rs 1,000 crore business portfolio for Himani Best Choice over the next three years through a calibrated expansion across relevant categories.
Marketing take: Crossing ₹10,000 crore is the proof point; the pack refresh and Foods entry are the next bet. Himani Best Choice is treating oil equity as a platform — modernise the bottle, then stretch into flour and besan where the same regional kitchens already trust the name.
