~ Hero Xtreme gifts bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty — performance DNA meets Darr Ka Naya Daur ~
Mumbai, September 2026: Hero Xtreme has stepped into the COLORS reality spectacle Khatron Ke Khiladi, gifting Hero Xtreme bikes to all 13 contestants and host–mentor Rohit Shetty. The brand play ties the motorcycle’s performance-led positioning to a franchise built on fearlessness, mental grit and pushing past limits — set this season against Cape Town, South Africa, under the Darr Ka Naya Daur banner.
Mahesh Shetty, Head – Entertainment Sales, TV, JioStar, said the season has shattered records and become one of the country’s most talked-about properties. “At JioStar, our focus is on building entertainment properties that are distinctive, culturally relevant, and capable of creating meaningful and scalable engagement. For us, brand partnerships work best when they become a natural part of the content experience rather than remain an external association. The integration of Hero Xtreme into the world of Khatron Ke Khiladi is a strong example of this approach, bringing together the brand’s performance-led positioning with a franchise that resonates strongly with young India.”
Aashish Midha, Chief Marketing Officer – Hero MotoCorp, framed the association as brand DNA meeting show DNA: “Hero Xtreme stands for the spirit of challenging limits, and Khatron Ke Khiladi is a natural expression of that mindset. This season, we saw 13 contestants push themselves beyond their comfort zones, demonstrating courage, confidence and an unwavering determination to overcome every challenge. This partnership gives us an opportunity to bring the Xtreme brand closer to a young, adventure-seeking audience through a property that embodies performance and the thrill of pushing boundaries. By putting the Hero Xtreme bikes in the hands of the 13 Khiladis and the host and mentor – Rohit Shetty, we are celebrating the spirit of those who embrace challenges and keep pushing themselves to go further.”
Maruti Suzuki presents the show, co-powered by Hero Xtreme, Thums Up and JK Super Cement, with special partners Lux Cozi, Parle Monaco and Google Search, outdoor gear partner Woodland, hunger partner Snickers, and fragrance partner Envy. Episodes air Saturday–Sunday at 9:00 pm on COLORS and JioHotstar.
Marketing take: Product placement is easy; putting the bike in every contestant’s and the host’s hands turns association into proof — Hero Xtreme is selling the same daredevilry the show already owns, to young India already watching.
