GUESS names actor–entrepreneur Tamannaah Bhatia as its Watches brand ambassador in India, with her campaign debut set for the FW26 collection.
Mumbai, September 2026: GUESS has appointed actor and entrepreneur Tamannaah Bhatia as its Watches brand ambassador in India. The partnership was announced at a Mumbai launch event, with Tamannaah set to front the brand’s upcoming campaigns and consumer activations.
She will make her campaign debut in September with GUESS Watches’ FW26 collection. The push will run across social platforms and other consumer-facing channels, positioning the watches line as a fashion statement rather than a quiet accessory.
Why Tamannaah
Paul Marciano, co-founder and chief creative officer, GUESS?, LCC, said: “Tamannaah perfectly captures the bold and fashion-forward spirit of GUESS. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design. With Tamannaah as our new Watches Brand Ambassador, we look forward to bringing the FW26 collection to life in a way that reflects the energy, attitude and individuality that define GUESS Watches.”
Tamannaah Bhatia said: “I have always believed that the right accessory can completely transform a look, that’s what I love about GUESS Watches. They’re not designed to blend in; they’re designed to make a statement. I’m excited to bring my own style to the GUESS world and see where we take this journey together.”
Deepak Chhabra, managing director, Timex Group India, said: “Tamannaah Bhatia and GUESS Watches share more than an aesthetic, they share an attitude. GUESS has always stood for bold self-expression, and Tamannaah brings that same confidence and individuality to everything she does. Her distinctive style makes this a natural partnership, giving us an exciting opportunity to further deepen GUESS Watches’ fashion credentials and connect with a new generation of consumers in India.”
What it signals
By casting Tamannaah for Watches in India, GUESS is leaning into fashion credentials over pure timekeeping. The FW26 debut and social-first rollout point to a bid for younger, style-led buyers who treat watches as statement pieces. For Timex Group India, which stewards the brand locally, the appointment is a clear bet that celebrity-led fashion storytelling can widen GUESS Watches’ reach beyond the traditional watches aisle.
