~ Freedom Healthy Cooking Oils rolls out ‘Freedom Dil Ki Baat’ with Rahul Dravid — a heart-health conversation that makes swapping cooking oil feel easier than replacing a loved one’s dil ~
Hyderabad, October 2026: Freedom Healthy Cooking Oils (Gemini Edibles & Fats India) has launched ‘Freedom Dil Ki Baat’, a campaign fronted by former India captain Rahul Dravid that turns cholesterol awareness into a kitchen-table decision — not a hospital scare.
The film leans on a simple, relatable conversation: bad cholesterol can build silently in the arteries, so families should mind parents’ heart health through everyday cooking choices. The brand anchors the pitch in hard numbers — 9 out of 10 Indians report abnormal cholesterol levels (ICMR-INDIAB), and 50% of heart attacks among Indian men occur before age 50 (Indian Heart Association).
Product hero is Freedom Rice Bran Oil, flagged for 10,000+ PPM Natural Oryzanol, a neutral taste that stays out of the way of Indian cooking methods, and a lifestyle ask that pairs oil choice with diet and exercise. The central line lands clean: replacing a heart is hard; replacing the cooking oil is an everyday move.
P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd, said: “Heart health is something every family should pay attention to, especially when concerns such as high cholesterol can often remain unnoticed. It is equally important to be mindful of our parents’ health and wellness and the everyday choices that can support their heart health. Through Freedom Dil Ki Baat, we want to make this conversation simple and relatable for consumers. Our association with Rahul Dravid helps us take this important message to households in a manner that is engaging and easy to understand.”
Chetan Pimpalkhute, Head Marketing, Gemini Edibles & Fats India Ltd, added that parents often resist changing kitchen oil — and the ad’s appeal is that a quiet swap can support good cholesterol “and no one will notice the change except their heart.” Amplification runs across TV, digital and social, with Dravid carrying the listen-to-your-heart close.
Marketing take: Edible-oil ads often sell purity in isolation. Freedom sold a family duty — protect parents’ hearts with a choice that fits the kadhai, not a clinic lecture.
