~ McCann India’s two Big Billion Days films — ‘Luck By Naam’ with Sanjay B Jumaani and ‘Tatkaal Seva’ — turn luck scores and deal-booking speed into Flipkart SuperCoins and opening-price hacks ~
Mumbai, October 2026: Flipkart has rolled out two new films for Big Billion Days 2026, conceptualised by McCann India (Omnicom Advertising India), built around the platform line ‘Yahaan Sabka Luck Badlega.’ Instead of another celebrity loop, the films sell quirky deal hacks — numerology for SuperCoins, and Tatkaal-style speed for opening prices.
The first film, ‘Luck By Naam,’ features celebrity numerologist Sanjay B Jumaani. Shoppers visit LuckByNaam.com, enter their full name, and — via Jumaani’s Chaldean method — get a personalised ‘Luck Score’. Higher scores unlock more Flipkart SuperCoins. The film drops viewers into Jumaani’s eccentric world where alphabets become calculations and one extra letter can rewrite a career.
The companion film, ‘Tatkaal Seva,’ reimagines India’s OG speedsters — Tatkaal agents — as deal-booking specialists. A special agent steers shoppers to a secret microsite to reserve high-demand deals at opening prices before Big Billion Days goes live, complete with an exaggerated origin story of booking deals everyone else thought were impossible.
Credits span McCann creatives led by Rahul Mathew (with Gagandeep Bindra, Rahul Arcot and teams across both films), business leads including Dheeraj Sinha and Monideepa Nandi, and production house Potli Baba Media — Gaurav Uniyal directing ‘Luck By Naam,’ Anant Sharma on ‘Tatkaal Seva,’ both produced by Belliappa KM.
Marketing take: Flipkart isn’t just promising better luck this BBD — it’s productising belief and nostalgia. Numerology becomes a SuperCoin mechanic; Tatkaal mythology becomes a deal-reservation funnel. McCann’s dual play makes ‘Yahaan Sabka Luck Badlega’ feel both cultural and transactional.
