Family Full House with Rohit Sharma — Skoda, PhonePe, Google Board Before Premiere
~ Rohit Sharma’s SET entertainment debut pulls Skoda, PhonePe, Google Search AI Mode and a full sponsor slate before the 9:30 pm premiere ~
Mumbai, September 2026: Family Full House with Rohit Sharma has locked a multi-category sponsor line-up ahead of its premiere on Sony Entertainment Television and Sony LIV — proof that Hitman’s non-cricket debut is already a brand magnet.
Skoda, PhonePe and Google Search AI Mode join as Co-Presenting Sponsors. Avaada, UltraTech Cement and Fortune Refined Soyabean Oil come in as Co-Powered by Sponsors, with Supersox and BHIM Payments App as Associate Sponsors. The mix spans auto, fintech, tech, energy, building materials and FMCG — the kind of spread marketers usually chase after a property proves itself, not before episode one.
Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said the show struck a chord with advertisers even before premiere, and that the breadth of categories shows the strength of the proposition around Rohit’s entertainment debut. He framed the sell as three attributes advertisers prize: an iconic personality with nationwide appeal, family co-viewing power, and a format that lets audiences play along — so brands can sit inside content-led moments rather than only in the break.
The family game show marks Rohit Sharma’s entertainment debut, with families competing through instinct and teamwork. Social glimpses of the new avatar have already racked up millions of impressions ahead of launch. The show premieres 19 September 2026 and airs Saturdays and Sundays at 9:30 pm on SET and Sony LIV.
Marketing take: When a cricket icon steps into prime-time family entertainment, the pitch writes itself — personality, co-viewing, and play-along format. SET sold that package early, and the sponsor sheet shows brands were ready to buy the debut, not wait for the ratings.
