~ Sony Pictures Networks India’s Family Full House with Rohit Sharma posts the biggest-ever non-fiction launch-day on Sony LIV and trends #1 worldwide on X after its 19 September premiere ~
Mumbai, September 2026: Sony Pictures Networks India (SPNI)’s newest entertainment property, Family Full House with Rohit Sharma, has opened with a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on 19 September 2026.
The landmark open was matched by extraordinary social heat: the show trended #1 worldwide on X through Saturday evening, reflecting anticipation around Rohit Sharma in a never-seen-before avatar and the scale of his global fan base. Even before premiere, glimpses from the show had already racked up millions of views and engagements.
Based on the globally successful Family Feud format and produced by Fremantle, the property also offers brands a distinctive environment built around family entertainment, participation and shared viewing — with multiple partners already leveraging SPNI’s TV and digital ecosystem plus contextual integrations.
Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Sony LIV, SPNI, said: “The response to Family Full House with Rohit Sharma has been extraordinary. Rohit is one of the world’s finest cricketers and enjoys a very special connection with audiences. Through this show, they are discovering his humour, spontaneity and natural warmth in an entirely new setting. The record launch on Sony LIV, together with the scale of the conversation across television and social media, validates our belief in Rohit, the format and the power of bringing families together. This is a landmark beginning for a new SPNI property, and we believe the momentum will only grow from here.”
Family Full House with Rohit Sharma airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and streams simultaneously on Sony LIV.
Marketing take: When a cricket megastar’s humour lands as hard as his bat, SPNI turns Family Feud into a launch-day record and a #1 worldwide X conversation — proof that family entertainment still scales when the host feels like the living room, not the dressing room.
