~ Estée Lauder India puts Suniel, Athiya and Ahan Shetty on screen together for the first time — festive prep, family banter, and beauty that starts before the guests arrive ~
Mumbai, September 2026: Estée Lauder India has rolled out its festive campaign ‘Together Is Where Beauty Begins’, bringing Suniel Shetty, Athiya Shetty and Ahan Shetty together on screen for the first time. The India-focused film skips the big party entrance and stays in the getting-ready window — jokes, leg-pulling and the private family rhythm that usually never makes the highlight reel.
At the centre of the film is a festive-gathering prep scene built around Estée Lauder’s hero lineup: Advanced Night Repair Serum (40+ years of night science), Revitalizing Supreme+ Youth Power Crème, Double Wear Stay-in-Place Foundation (up to 36-hour colour-true wear) and Pure Color Explicit Silk Matte Lipstick (up to 12-hour bold matte wear). The brand’s bet is simple: the memorable part of a celebration often starts before anyone steps out.
Athiya Shetty said being with family brings out “the most uncomplicated part of me,” adding that getting ready together is packed with familiar playful exchanges. Suniel Shetty framed festivals as a reason to pause and reconnect — “the laughter, camaraderie and comfort of falling back into an old rhythm” — and called sharing a first campaign with Athiya and Ahan especially meaningful. Ahan Shetty noted that family brings out an unguarded version of you, and that unplanned festive moments are often the ones that stick.
Marketing take: Estée Lauder is selling festive beauty through family chemistry, not a red-carpet tableau. By casting three Shettys in the prep room — and anchoring Advanced Night Repair, Double Wear and Pure Color in that ritual — the brand turns getting ready into the campaign’s real stage.
